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Media Advertising

  • Dr Pepper turns to crowdsourcing for new ad star

    PLANO, Texas – Dr Pepper is on a quest to find one one-of-a-kind fan to feature in its upcoming advertisements. 

  • Engaging the Walmart content engine

    Walmart marketing executives shared new insights on the company’s price comparison advertising campaign and other outreach efforts this week during a presentation at the 12th annual Shopper Marketing Summit.

    Clint McClain, senior director of marketing communications platforms, and Ken Mantel, senior director of marketing, shared the stage during a presentation that shed light on how to work with Walmart on select marketing initiatives in a media landscape that is being rapidly transformed by digital alternatives.

  • A new way to connect with Canadian Shoppers

    Walmart has teamed with Rogers Media to create a new print and digital property called Walmart Live Better that will be distributed for free in Canada.

    One million copies of the magazine hit the market this week and the content is also available in a variety of digital formats.

  • The J.C. Penney Debacle: Five Lessons Learned

    By Ellis Verdi, president of the NYC advertising agency DeVito/Verdi

    Here are the five lessons I learned from the J.C. Penney debacle — unfortunately we knew all of this before Ron took his ideas to market.

  • Entertainment Industry Foundation to sponsor Revlon women's event

    LOS ANGELES — The Entertainment Industry Foundation is sponsoring the Revlon Run/Walk for Women for the 20th year in a row, the group said Tuesday.

    Emma Stone and Olivia Wilde will act as Revlon brand ambassadors and hosts for the New York event, which takes place on May 4, while Halle Berry will do the same for the Los Angeles event, on May 11, along with Entertainment Tonight correspondent Brooke Anderson and Dancing with the Stars host Carrie Ann Inaba.

  • PVH takes a swing at new Izod golf campaign

    NEW YORK — PVH is launching a new golf-focuse campaign for its Izod brand. The Izod Golf platform includes a new ad campaign, multi-year sponsorships of three “Team Izod” PGA Tour golfers, and multiple sponsorship activations planned throughout the season. 

  • Derek Lam designs dress up Kohl's apparel selection

    MENOMONEE FALLS, Wis. — Designer Derek Lam's Rio de Janeiro inspired collection is now available at Kohl's as part of the retailer's DesigNation series. The limited edition, limited time collection is Lam’s first collaboration with Kohl’s and also marks his first swimwear collection.

  • Home Depot builds how-to video series with Martha Stewart

    Martha Stewart Living and The Home Depot have teamed up for a new video series launching April 25.

    The series will consist of three unique videos per week, released via e-newsletter, and hosted on the Martha Stewart Video Hub, Homedepot.com, Aol.com, and Yahoo Screen. 

    The videos will fall into two categories, highlighting Martha Stewart Living product sold at The Home Depot, and answering various DIY "how-to" questions:

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