Media Advertising

Sports Authority has kicked off its 2013 holiday ad campaign, “There’s Nothing Like the Gift of Sport.” The campaign’s message may resonate with those who are already athletically inclined, but will face challenges with XBox One or PlayStation4 aficionados.

The campaign seeks to persuade people to “unplug” this holiday season and embrace sports, a move which has the potential of generating traffic in stores and online as people shop for everything from sneakers and workout clothes to fitness equipment and sports gear.

San Francisco -- Gap's new global marketing campaign, "Make Love,” includes print, outdoor, direct mail, social and cinema, as well as new digital content daily.

Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.

The solution, called the Black Friday Booster, enables retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals.

New York -- Sports Authority has kicked off its 2013 holiday ad campaign, “There’s Nothing Like the Gift of Sport.” The campaign’s message may resonate with those who are already athletically inclined, but may face challenges with XBox One or PlayStation4 aficionados.

New research from the National Retail Federation sheds light on how 140 million Americans plan to shop during the Thanksgiving weekend.

According to a new survey from the National Retail Federation, Black Friday will be the biggest day of the weekend: 69.1% plan to shop on Black Friday, or approximately 97 million shoppers.

Washington, D.C. -- Up to 140 million people plan to or will shop over this Thanksgiving weekend (Thursday, Friday, Saturday and Sunday), a slight decrease from the 147 million who planned to do so last year. According to a new survey from the National Retail Federation (NRF), Black Friday will be the biggest day of the weekend: 69.1% plan to shop on Black Friday, or approximately 97 million shoppers.

HSN is a shining example of a retailer that successfully reinvented itself to become a $3 billion interactive multichannel operator and in the process shattered perceptions about what a career in retail looks like.
 

OfficeMax plans to open most of its stores at 8 p.m. Thanksgiving night. Meanwhile, its e-commerce site will begin offering online Black Friday deals at 12:01 a.m. EST Thanksgiving morning.

The OfficeMax Black Friday shopping event will take place for three days from Thursday, Nov. 28 through Saturday, Nov. 30 in stores and online. OfficeMax.com will also host a special online-only, pre-Black Friday sales event at 9 p.m. EST Wednesday, Nov. 27.