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  • JCP gets a Joe Fresh look

    PLANO, Texas — JCPenney announced that Canada’s Joe Fresh brand will launch in JCPenney stores beginning March 15, with a collection of modern basics for women. The collection will be displayed in 750-sq.-ft. to 2,500-sq.-ft. dedicated shops in nearly 700 JCP stores.

  • J.C. Penney sets mid-March launch of Joe Fresh shops

    Plano, Texas -- J.C. Penney Co. announced that Canada’s Joe Fresh brand will launch in J.C. Penney stores beginning March 15, with a collection of modern basics for women. The collection will be displayed in 750-sq.-ft. to 2,500-sq.-ft. dedicated shops in nearly 700 JCP stores.
     

  • Study: Strategy key to social media success

    WESTLAKE VILLAGE, Calif. -- Using social media to drive brand awareness and sales has to be a carefully thought out process, a new study by J.D. Power and Associates has found.

  • Target contest engages fans with Mindless Behavior

    MINNEAPOLIS — Target has partnered with pop music group Mindless Behavior to let fans write lyrics for the band, the mass merchandise retailer said Thursday.

    The contest, called "Your Lyrics, Their Voices," gives fans the opportunity to write their own song lyrics for a verse of a special fan edition of the title track for the album "All Around the World."

  • Pre-school toy line comes to life on Nickelodeon

    NEW YORK -- MGA Entertainment has partnered with Nickelodeon to create a new animated series based on the best-selling Lalaloopsy toy line.

  • NY & Co creates capsule collection with Eva Mendes

    NEW YORK — New York & Company and actress Eva Mendes announced that they have signed a multi-year agreement to collaborate and create a co-branded seasonal capsule collection available at New York & Company (NY&C) stores nationwide and online beginning fall '13. Additional terms of the deal were not disclosed. The to-be-named label will feature apparel and accessory items inspired by Mendes' own personal style and red carpet looks.

  • Target gives Timberlake fans the ultimate '20/20 Experience'

    MINNEAPOLIS — Target has teamed up with Justin Timberlake to offer a deluxe exclusive edition of the superstar’s highly anticipated third studio album, “The 20/20 Experience.” Featuring two bonus tracks, “Dress On” and “Body Count,” the Target exclusive album is available now for pre-order. The album will be in stores and on Target.com when the CD is released on March 19.

  • Digital Shopper Marketing Blues

    By Rob Schmults, [email protected]

  • Staples targets small business with big campaign

    FRAMINGHAM, Mass. — Staples has launched a new campaign aimed at drawing attention to its vast assortment of products for the small business customer.

    The commercials, including one 30-second and three 15-second varieties, will begin airing on Feb. 11 and will highlight Staples all-in-one-place availability of products and services.

  • Beverage brand eyes growth with TEN extension

    The Dr Pepper Snapple Group is looking to build on the success of last year’s introduction of Dr Pepper TEN by extending the low calorie franchise to its other leading brands.

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