Loyalty Marketing

Results of a new survey suggest consumers have mixed views on the use of generative artificial intelligence (AI) for marketing purposes.

Not all times of day are created equal when it comes to effective social media promotions.

Consumers expect technology to have a profound expect on the shopping experience in the next 18 years.

More consumers plan to celebrate Mother’s Day, but that doesn’t mean they will do so by buying gifts.

Consumers want retailers to align with sustainable values, but also provide low costs.

Analysis is in for Wayfair’s most recently held annual “Way Day” online sales extravaganza.

Macy’s Inc. is partnering with a demand-side advertising platform to increase the reach of its retail media network.

Timberland has taken its in-store brand experience to a new level as it launches its first-ever U.S. membership program.

A new survey sheds light on the drivers of Memorial Day purchase behavior.

MOA’s new foundation will celebrate educators at an event in Nickelodeon Universe