Loyalty Marketing

When the days grow shorter and the air starts to turn chilly, retail companies prepare for their hottest time of year. As they get ready for the holiday season, retailers will do well to keep three additional factors in mind:

u Adjust for the presidential election. Typically, retailers market heavily in October and early November to drive store foot traffic as the holidays begin. Early marketing efforts, however, will not go as far this holiday season.

Retailers looking to add sparkle to this year’s Christmas season may want to take a new look at their gift card programs. Last year, more than half of consumers bought at least one gift card for the holidays, according to a report from First Data Corp., an Atlanta-based e-commerce processor.

Indeed, consumers seem to be taking more of a shine than ever to these types of spending vehicles.

Palo Alto, Calif. -- Shopkick, a shopping application that rewards shoppers for walking into stores and interacting with products, has teamed up with CVS/pharmacy to roll out a first-ever offering of walk-in and other rewards at a retail pharmacy, Shopkick announced on Tuesday.

The program kicks off with a special offer, kicking $5 back to shoppers who visit participating CVS/pharmacy locations with the Shopkick app. 

    

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HOUSTON — Stage Stores has signed an agreement with Alliance Data Retail Services, making it the provider of a full suite of private label credit card services geared toward driving sales and brand loyalty to grow Stage Stores’ customer base. In addition, Alliance Data and Stage Stores will collaborate to develop and launch a new, simplified loyalty program, with enhanced benefits and incentives exclusive to cardholders.

Houston -- Stage Stores and Alliance Data Systems Corp. announced Monday they have forged private-label credit card renewal agreement.

Network television is rife with talent shows, and now Whole Foods has jumped on the bandwagon with a unique brand engagement initiative.

CITY OF COMMERCE, Calif. — 99 Cents Only Stores is celebrating its 30th anniversary.

Since its founding in 1982, the chain has expanded to 302 extreme value stores in four states consisting of 220 stores in California, 37 in Texas, 29 in Arizona, and 15 in Nevada. As part of the celebration, the company is converting 40 semi-trucks from diesel to clean-burning compressed natural gas. Additionally, the company is offering a free reusable shopping bag to customers who visit the store this weekend and purchase at least $9.99 worth of merchandise.