Loyalty Marketing

Reston, Va. -- Retail e-commerce spending for the first 32 days of the November – December 2011 holiday season totaled $18.7 billion, a 15% increase versus the corresponding days last year, according to comScore.

Target previously acknowledged that the return of layaway at Walmart impacted its early-season toy sales, and now comes another interesting revelation in Target’s November sales release.

San Francisco -- The 15 cities with the most shopping activity on Black Friday 2011 were Manhattan, N.Y.; San Francisco; Los Angeles; Brooklyn, N.Y.; San Jose, Calif.; Seattle; Chicago; San Diego; Houston; Atlanta; Dallas; Saint Louis;  Portland, Ore.; Austin, Texas; and Minneapolis, according to mint.com, an online personal finance site.

Chicago -- Despite all of the hype surrounding mobile commerce, just 36% of chief marketing officers at retail companies have included mobile in their holiday marketing strategies this year, according to a recent BDO USA survey. And of the CMOs incorporating mobile, 84% say it accounts for less than 10% of their holiday marketing efforts. The findings are from the most recent edition of the BDO Retail Compass Survey of CMOs, which examined the opinions of 100 chief marketing officers at leading retailers located throughout the country.

Lewisville, Texas -- Parago, a leading provider of consumer and corporate incentives, announced the launch of a promotional fulfillment service offering designed to reward and communicate to clients’ Spanish-speaking customers in their language of preference.

New York City -- comScore reported that Cyber Monday sales totaled $1.25 billion, up 22% from last year, making it the heaviest online spending day in history. Overall, 10 million people bought online on Cyber Monday, representing the first time on record that threshold has been reached in a single day. The average online buyer conducted 1.9 online transactions on Cyber Monday for a total of nearly $125 in spending.

CAMP HILL, Pa. — Rite Aid is offering two promotional programs to holiday shoppers, the company said Monday.

The first of these is Cyber Week, launched to mark Cyber Monday, an online shopping holiday that is one of the busiest of the year. The chain is offering limited-time details on items commonly purchased online like beauty and personal care items, personalized photo calendars and vitamins, as well as 20% off when customers spend $50 or more. Customers can sign up at RiteAidOnlineStore.com.

NEW YORK — Heading into December, consumers are feeling more confident about the economy and that is good news for retailers who are hoping for a strong holiday shopping season. After declining in October, The Conference Board Consumer Confidence Index, improved to 56 in November from 40.9 in Ocober. The Present Situation Index increased to 38.3 from 27.1. The Expectations Index rose to 67.8 from 50.

Washington, D.C. -- A report released Tuesday by the Conference Board showed that consumer confidence experienced its biggest gain in more than eight years, jumping to 56 in November from a revised 40.9 reading in the month prior. The leap was the biggest since April 2003 and exceeded the most optimistic forecast by Bloomberg News.

The improvement in consumer attitude may help sustain household purchases, which account for about 70% of the economy, after sales climbed on both Black Friday and Cyber Monday.

Retailers who promoted their online presence as a way to avoid the crowds this past weekend were rewarded for their efforts with record sales on Thanksgiving Day and Black Friday.