Loyalty Marketing

Oak Brook, Ill. – McDonald’s is reportedly making its free “McD” mobile app available to customers in the New England/Albany, N.Y. market. According to the Boston Globe, New England/Albany is the third market where McDonald’s has released the McD app, which is available for both iPhones and Android smartphones.

New York - Companies seeking to get closer to their customers simply need to remember and acknowledge their birthdays. A new online survey conducted by analytics and marketing technology provider Fulcrum finds that nearly three-out-of-four (74%) consumers who received birthday messages from a company they do business with thought more positively of the company afterward.

To describe the HSN of today as a TV shopping channel is both woefully dated and reductive. The company, a division of HSNi, has evolved into a multichannel leader, where digital commerce accounts for a whopping 50% of its $2.2 billion in annual sales.

HSN’s 24/7 shopping format, which bowed in 1981, now seems positively prescient amid the rise of e-commerce.

Regional department store operator Gordmans Stores said its fourth quarter same store sales are likely to decline in the mid-single digits after it reported a 6.1% drop in comps for the third quarter ended November 2.

Despite the comp decline, Gordman’s total sales at its 93 stores increased 5.8% to $151.3 million from $143.1 million due to the addition of 10 new stores in the prior nine months. Net income for the third quarter was $1.1 million, or six cents a share, compared to net income of $4 million, or 21 cents a share, last year.

The 80 million strong Gen Y is a retail force to be reckoned with

A generational shift is afoot that’s about to upend the retail landscape.

Chicago -- A majority (88%) of retailers are using social media as part of their 2013 holiday marketing blitz. But they still remain divided about mobile marketing, with only 38% using it this year, down from 50% in 2012.

Sears will be participating in KIIS FM's Jingle Ball 2013, Friday, Dec. 6 at LA Live in Los Angeles. The main event will include a Sears Style fashion show in the Jingle Ball Village.

Boston – The top five brand experience trends for 2014 include retail relevancy and “small data,” according to brand experience agency Jack Morton. The company predicts the following five trends will prove dominant in brand experience during the upcoming year.