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Loyalty Marketing

  • Survey: Gen X, Millennials seek product transparency

    New York -- Retailers and manufacturers targeting Gen X and Y shoppers this holiday season should introduce more transparency into their product labels and identify fair trade, conflict-free and environmentally friendly practices. Results of a new survey by KPMG LLP reveal that nearly 70% of consumers younger than age 30 consider social issues such as sustainability, human rights and fair trade before making a purchase. This outpaces the less than 50% of consumers overall who feel the same way.

  • Jared returns to social media for holiday sweepstakes

    Jared is launching its "12 Days of Giveaways" sweepstakes for Facebook fans and Twitter followers now through Dec. 13. The campaign, introduced last year, gives customers the chance to enter to win daily prizes featuring brands available at Jared.

  • Survey: Many holiday shoppers still active with lists not finished

    Charleston, S.C. -- After a successful extended Black Friday and another week in the stores, a healthy proportion of holiday shoppers are well on their way to being finished with their gift buying, according to the America’s Research Group and Inmar Holiday Shopping Survey.

  • Black Friday vs. Cyber Monday 2013 — Shopper Social Sentiment

    The holiday deals started earlier this year and all signs are pointing to a robust shopping season for retail. But what did consumers really think about Black Friday and Cyber Monday? Were they braving the lines with high spirits or counting down for discounts they could nab at home? More importantly, what were they looking for — and where?

  • Dogs go digital at AKC/Eukanuba event

    Pin, share, Tweet will join sit, stay, come at the AKC/Eukanuba National Championship when Procter & Gamble introduces cutting-edge social capabilities to the top dog show.

    The entire event scheduled for December 13-15 in Orlando will be live streamed which gives those who visit Live.Eukanuba.com the opportunity to virtually sit ringside. However, where things get interesting is with the addition of interactive features to the live streaming that will allow viewers to immediately chat, share, Pin, post and Tweet with the click of a button.

  • Coca-Cola three-peats at NASCAR Marketing Achievement Awards

    The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

  • PacSun grows net income in Q3

    Anaheim, Calif. – Pacific Sunwear experienced explosive growth in net income during the third quarter of fiscal 2013, skyrocketing to $17.2 million from $948,000.

    Net sales fell 4% to $206.6 million from $215.5 million, while same-store sales grew 1%.

  • SAP: Social chatter around Black Friday, Cyber Monday rises

    Waldorf, Germany -- Black Friday social mentions more than doubled those of Cyber Monday this year. But a new infographic from SAP shows that consumers felt the most excited and happy about Cyber Monday.

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