Loyalty Marketing

Boston -- Walmart continues to extend its lead and again achieves its price leadership position over Target, in Kantar Retail’s semi-annual pricing study. Target’s overall grocery and consumables basket has been more expensive than Walmart’s since the study was performed in January 2011.

With an overall branded basket 3.8% less expensive than Target’s, Walmart extended its lead over its rival from June 2013 when Walmart’s overall basket was only 2% cheaper than Target’s.

Connecting brands with influential voices via social media is the premise on which Collective Bias was founded. This week the firm strengthened that proposition with several new initiatives to increase the effectiveness of brand’s social shopper marketing efforts.

Oral-B has launched of an oral care app for children called the Disney Magic Timer App by Oral-B.

Created in collaboration with Disney and powered by DreamPlay, the oral care app is designed to helps kids increase brushing time, which, according to the company, is identified by dentists as an area of concern and improvement for children.

Prairie Farms Dairy has rolled out a line of Old Recipe Seasonal Favorites Milk in three flavors: Jelly Bean, Chocolate Marshmallow and Easter Egg Nog.

According to the dairy, the milk is ultra-pasteurized and has an extended shelf life of 75 days, and all flavors are produced using milk from cows not treated with artificial growth hormones.

Canton, Mass. – Dunkin’ Donuts is recruiting franchisees in Dothan, Ala. Currently, there are 18 Dunkin’ Donuts restaurants located throughout Alabama. To help fuel growth in Dothan, special development incentives are available, which include reduced royalty fees for three years and up to $10,000 in local store marketing.  

Why does Godzilla destroy cities and terrify crowds? Snickers posits that the infamous monster is just hungry in its latest commercial, which makes its debut nationally Sunday, March 2, during the 86th Annual Academy Awards.

Three years after launching its Let’s Play initiative, Dr Pepper Snapple Group wants to play some more. The company has committed another $11 million to expand its efforts to provide tools, places and inspiration to make active play a daily priority in the lives of kids, families and communities across North America.

Columbus, Ohio – DSW Shoe is opening a new store in West Hartford, Conn., on Thursday, Feb. 27. Customers will have access to the DSW Rewards loyalty program in which they can earn certificates toward future DSW purchases and receive special member-only offers.

Customers can also participate in a Shoe Lover community on Facebook to receive exclusive offers and giveaways, including chances to win free shoes on Facebook each Tuesday.