Loyalty Marketing

No longer content as a social platform for sharing promotional offers, DealPlus.com has relaunched its site to include new capabilities for users to feature curated assortments of merchandise.

Express brand ambassador Kate Upton will debut her first advertising campaign for the retailer. The launch of the fall 2014 denim campaign with Upton makes her the first celebrity spokesperson to be featured in the brand's advertising in more than a decade.

Upton will celebrate the launch with an exclusive RSVP-only "A Date with Denim and Kate Upton" event at the recently opened Express Times Square store in New York Tuesday, July 8.

Burlington, Vt. - Ben & Jerry’s Scoop Truck is launching a month-long tour in New York City July 1-28 and in Portland, Oregon, July 1-29, giving away free ice cream scoops in an omnichannel promotion. Customers can follow the trucks on Twitter to see where they are located and also send tweets to win direct delivery of free ice cream.

Campbell, Calif. – Social shopping site DealsPlus.com has overhauled its site. Starting July 1, DealsPlus users will be able to create, curate and share their own "collections" of products.

Collections make it easy for users to find ideas from like-minded members of the community. For example, users looking for summer home decor inspiration can now "admire" the Summer Home collection and find targeted online deals. As part of the new release DealsPlus will begin working with celebrity and expert collection curators.

San Jose, Calif. – Despite an 8.1% year-over-year drop in traffic and decline of one full conversion point, sales on Father’s Day (June 16) remained essentially flat. According to data from in-store analytics provider RetailNext, a 15.4% increase in average transaction value (ATV) helped sales grow 0.1%.

For the week leading up to Father’s Day, sales declined every day compared to the equivalent day a year earlier. Daily decreases ranged from a high of 10.3% on June 13 to a low of 4% on June 9.

Twitter has released a full suite of targeting, creative and measurement tools to enable advertisers to promote their mobile apps through the new Mobile App Promotion (MAP) product. For marketers, this means a native ad unit users can use to install apps directly from the Twitter timeline.

Jeffersonville, Ind. - Almost three-quarters (72%) of consumers only want to socially interact with a brand when they first comment on social media channels. Findings from a new customer survey from Accent Marketing Services LLC also show that 75% of Millennials find it helpful when other customers/followers respond to a question or comment posted on a brand’s social media channel, compared to 55% of Baby Boomers.

The Sports Authority enlisted the aid of current and former San Francisco 49ers greats to promote awareness of 18 stores it remodeled recently in the Bay Area.

Grand re-opening festivities were scheduled for the 18 stores beginning on Saturday, June 28. Each of the remodeled stores features an intuitive design and specialty sport shops with products from top brands like Nike, Under Armour, Adidas and The North Face, according to the company.