Walmart decks aisles with holiday shoppers

ORLANDO — Walmart is kicking off its official start to the holiday season Friday, Sept. 13, with a no-fee layaway program.

"Times are tough and it's not easy for many Americans — they are watching every penny," said chief merchandising and marketing officer Duncan Mac Naughton. "All year long, but especially during the holidays, our customers need a low price leader. This year, we are committed to doing everything we did last year to help Americans save money — plus more. More savings, more layaway items and our commitment that they can give their families a great Christmas on a budget."

Walmart's free layaway means there are no opening fees and no gift-card reimbursements. Eligible layaway items include electronics, toys, toys for infants, jewelry, small appliances, select sporting goods and automotive electronics such as speakers and stereos. The retailer is also offering its Facebook following access to layaway on Sept. 11 and 12.

Customers can start a layaway account in any Walmart Supercenter or Walmart store — not including Neighborhood Markets — by visiting the Walmart.com Services Desk. Once a layaway account is opened, customers can make payments at any register in that store between Sept. 13 and Dec. 13. Walmart will also send payment reminders and status updates to customers via email.

Layaway customers can also take advantage of Walmart's ad match guarantee. The retailer will match the price of any local competitor's printed ad for an identical item at the Walmart.com Services Desk.