Loyalty Marketing

Cyber Monday may just as well be an official holiday considering  findings of a new study that show how little work actually gets done.

By Christopher Birkholm, project manager, SEO and site optimization, at Digital River  

Reston, Va. - For the holiday season-to-date, $17.5 billion has been spent online using desktop computers, an 11% increase versus the corresponding days last year, according to comScore.  Friday, November 21 has been the heaviest online spending day of the season to date at $914 million in desktop spending. Two other individual shopping days (Wednesday, Nov. 12 and Wednesday, Nov. 19) have also surpassed the $900 million threshold.  

New York - Twitter keeps on coming up with new ways to let advertisers connect with consumers—and now it’s moving into the brick-and-mortar space. In its first  On Tuesday, the social media giant launched a pilot for a new feature called Twitter Offers, which enables brands and companies to create card-linked promotions and share them directly with Twitter users. The user can redeem the discount simply by paying with the synced card in the retailer’s physical store or online shop.

By Christopher Birkholm    As the official kick-off of the holiday season approaches, your core online holiday campaigns are all wrapped up and ready for holiday shoppers. This year, it is expected that online consumer spending will rise 16%  over last year to approximately $60 billion, according to the comScore forecast. Desktop commerce is expected to jump nearly 14% while mobile commerce could see an increase of nearly 25%.  

Black Friday is known for great deals, but a new study shows that consumers may want to add one more item to their holiday shopping carts.  

Product protection plan leader Asurion recently surveyed consumers and nearly one-third of the items they purchased last Black Friday broke in less than a year. In addition, almost half (45%) of those surveyed plan to replace at least one damaged, lost or stolen item this Black Friday.  

KANSAS CITY, Mo. — Starting this month, social media users and others can send each other beers, cocktails and food items as gifts via a growing number of gift card options and features from Applebee’s Neighborhood Grill & Bar.  The chain has re-designed its gift card experience for both senders and receivers of gift cards that are redeemable at nearly 2,000 Applebee’s locations across the country.

Austin, Texas - Three in four Americans have made an impulse purchase. According to a new CreditCards.com report, nearly 90% of millennials said they had made an impulse purchase, compared to just 56% of seniors. And in an interesting finding,  men were nearly three times more likely than women to impulse buy while “intoxicated,” while women were twice as likely as men to impulse buy while “sad.”   The most common emotions at the time of purchase? “Excited” and “bored.”