Loyalty Marketing

While results were conservative, holiday digital sales surpassed 2015 figures.  

While most retailers reduced traditional advertising spend in favor of digital sources this holiday season, Amazon made an unprecedented move to television.   This was according to the “MediaRadar Trend Report” that examined holiday advertising spend among Amazon, Walmart, Target, Macy’s, Sears, Kohl’s, Nordstrom, and J.C. Penney, between October and November 2016.    When comparing holiday ad spend by retailer, here is how the companies fared:  

Convenience store operator QuickChek has stepped up its mobile efforts with a geo-marketing program that keeps the brand engaged with on-the-go mobile shoppers.    While QuickCheck’s customers were increasingly becoming mobile-influenced, the 140-plus store chain lacked a dedicated digital marketing team — making it impossible to connect with its shoppers.   

Holiday procrastinators may have saved retailers this year.       A jump in consumer spending in the final home stretch helped to offset a slow start to the U.S. holiday shopping season, and is likely to help many retailers beat sales forecasts, Reuters reported.    

With only days to go in the 2016 holiday shopping season, online desktop spending continues to rise.   For the holiday season-to-date, $55.2 billion has been spent online, marking a 13% increase versus the corresponding days last year. The most recent week, Dec. 12-18, posted a strong 15% growth in online sales, marking $7.6 billion in desktop spending during the last full week before Christmas.  

For the past five years, retailers and millennials have been in a very one-sided relationship.    Big budgets were spent to capture and engage with this highly sought-after group of consumers through intelligent advertising, a carefully curated social media presence, and viral marketing campaigns. And in true millennial fashion, the response was indifferent.    But retailers, it’s no longer all about millennials.   

The biggest shopping day of the year is approaching, and shoppers are ready — almost 156 million, to be exact.    On Saturday, Dec. 17, 66% of Americans – an estimated 155.7 million people –plan to or are considering taking advantage of Super Saturday sales to complete their holiday gift list, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The survey, which asked 6,890 consumers about their holiday shopping plans, was conducted Dec. 1 - 7.

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Starbucks has launched its first-ever animated web series — with the help of some veteran comedy writers.