Loyalty Marketing

When it comes to back-to-school shopping, kids have all the power – and they strongly prefer shopping in-store. A recent study by Citi Retail Services revealed that kids wield extraordinary power over back-to-school purchase decisions, and those decisions include shopping for goods in physical stores.  

Ulta Beauty is expanding its popular Ultamate Rewards loyalty program.   The retailer is partnering with  Alliance Data Systems Corp. Alliance will develop and manage the Ultamate Rewards Credit Card, which is designed to enhance the benefits of the chain’s loyalty program.   Alliance will provide private-label and co-branded credit card services for Ulta, the largest beauty retailer in the United States, operating 886 stores nationwide.  

Think wealthy folks are averse to using coupons? Think again.   A new study by intelligent media delivery firm Valassis found that coupon use among the affluent is strong despite their six-digit annual incomes.     Consumers collectively saved $3.4 billion by redeeming coupons in 2015, according to NCH data, and affluent shoppers were no exception. Valassis’ research illustrates an opportunity for marketers to reach this group via integrated print and digital promotions.  

Consumers’ increased confidence in their own financial situation bodes well for back-to-school spending.    At least that’s according to Synchrony Financial’s Back-to-School survey, which found that clothing, shoes and electronics represent the majority of back-to-school spending for most families surveyed and more than a third expect to spend more in both categories this year. Longer supply lists and more technology needs are among the drivers of increased spending.   

Home furnishings retailer West Elm will open a new store in downtown Reno, Nevada, on Aug. 11.    The 11,000-sq.-ft. store is located on the main floor of the former U.S. Post Office building, which has been transformed into The Basement marketplace, an underground venue with a mission to create a multi-use incubator space of both retail and food vendors celebrating handicraft.   

Shoppers will soon be able to get a reward by walking in to a New York & Company store.   Shopkick, a leading shopping app, announced a partnership with the women's apparel and accessories retailer. Customers can now earn “kicks” for walking in, visiting the dressing room, and making purchases in more than 170 New York & Company stores nationwide.  

Online marketing is sparking radical changes — and growth — in shopper marketing.   That’s according to a new report from the ANA (Association of National Advertisers), conducted in partnership with market research firm GfK, which finds that  shopper marketing, long considered an in-store discipline, is evolving into an omnichannel approach designed to reach shoppers at all touchpoints.  

Online retailer Hollar is looking to take sales away from a segment that, to date, has proved relatively immune to digital growth: dollar stores.  

Amazon Prime has added yet another item to its growing lineup of membership benefits: discounts on student loans.   The online giant is teaming up with Wells Fargo to offer Amazon Prime Student members a discount on private student loans that are taken out through Wells Fargo Educational Financial Services, the largest private student lender among U.S. commercial banks. (Membership in Amazon Prime Student costs $49 a year, which is half the price of a regular Amazon Prime membership.)  

Hesitating to offer back-to-school deals could result in significant loss of potential sales.