As more customers do their holiday shopping online, it’s critical for marketers to keep a pulse on where, when, and how shoppers will tackle their gift lists this year.
From rural communities to some of the most exclusive urban locations in the country, concepts targeting budget-conscious shoppers are capturing a growing share of sales.
Holiday retail sales are poised to cross a major threshold this year, fueled by low unemployment, income growth, high consumer confidence and a favorable calendar.
