What keeps chief marketing officers up at night? Marketing officers have a lot to worry about these days. Analysis: Starbucks’ store remodeling efforts paying offStarbucks has kicked off its new fiscal year with a solid set of numbers which show continued momentum in the core U.S. part of the business. RetailMeNot: Ten retail marketing trends for 2019 Retail marketers’ approach to younger shoppers may differ from conventional wisdom in 2019. Lowe’s scores touchdown in big NFL deal It’s a first and 10 for Lowe’s, which is taking over as the National Football League’s official home improvement sponsor. H&M teams up with ride service for a good cause H&M is giving free ride to New Yorkers who want to do their part for the environment. Third parties, SMBs thrive on Amazon Stores Some interesting sales trends emerged on the Amazon site during 2018. Five Pillars that Give Direct to Consumer Brands an Edge A host of new brands and business models have carved out market share from long-standing players – those focusing on a more direct to consumer model are at the forefront of this. Study: Music, visuals and scent critical to in-store experience When it comes to choosing in-store shopping over online, a store’s atmosphere is key. Amazon pilots free sample program Amazon is an innovative retailer, but is willing to use old-fashioned promotional techniques. CSA Exclusive: Q&A with upscale menswear retailer Alton Lane Founder Colin Hunter discusses Alton Lane’s new subscription service and how it enables the company to better serve its customer base. First Previous 158 159 160 161 162 Next Last
