Events

HOFFMAN ESTATES, Ill.  — Sears announced that it is launching its fourth annual Heroes at Home spring renovation campaign with Rebuilding Together, a nonprofit working to preserve affordable homeownership. Sears said that with the help of Rebuilding Together, it expects to renovate more than 300 homes across the country as part of the Heroes at Home program, which aims to improve American military families' lives by making necessary repairs, improvements or modifications to their homes.

City of Commerce, Calif. -- Los Angeles outlet shopping mall Citadel Outlets has named a new marketing team.
       
Traci Markel has been named marketing director and Simone O’Connor has been named marketing and special events manager.  The Citadel marketing team also includes Veronica Garzaro, marketing and domestic tourism manager, and Kristina Carlson, international tourism sales manager.
       

The consulting firm Gravitytank named Bob Thacker as a strategic advisor to help the firm’s consumer electronics, retail, consumer packaged goods and technology clients. Thacker most recently served as SVP of marketing and advertising at OfficeMax and was with Target from 1989 to 1998 as a VP of marketing. He also served as president and CEO of BBDO in Minneapolis and served as an SVP of marketing at Sears.

Greenville, S.C. -- Seattle-based Recreational Equipment Inc. (REI) announced it will open its first store in South Carolina this fall, in Greenville.

The one-story, 22,000-sq.-ft. store will also feature a community space for REI and its local partners to hold outdoor-related classes, presentations and events.

BENTONVILLE, Ark. — Sam's Club is offering skin health screenings to customers on May 14 as part of Skin Cancer Awareness Month.

 Sam's Club shoppers will offer skin assessments, which will be conducted by U.S. Wellness, to both members and non-members. U.S. Wellness will conduct DermaScan skin tests, which use Type A ultraviolet light to show sun damage that is invisible to the naked human eye. The retailer added that it will offer free DermaScan skin tests to the first 100 participants who sign up in each club.

Some 115 Simon Property Group malls from coast to coast will celebrate Mother’s Day on May 6, when the nation’s largest mall owner hosts “National Mom's Nite Out.”

While the activities vary across the Simon portfolio of properties, the common theme is to indulge mothers with mini-massages, style presentations, food and beverage sampling, and other networking activities. The event is free for moms of all ages.

Troy, Mich. -- Oakland Mall is using social networking as a tool to get shoppers involved this Mother's Day to benefit Moms at Detroit Rescue Mission Ministries (DRMM), a non-profit agency dedicated to assisting the homeless and getting them back on their feet.

MOORESVILLE, N.C. -- Lowe’s announced that it is celebrating Earth Day by giving away trees. On April 23, Lowe’s, in partnership with American Forests, will give away one million tree saplings to customers during in-store Earth Day celebrations nationwide. When planted, these one million trees will eventually produce more than 260,000,000 pounds of oxygen annually, providing air for more than 670,000 people for one year, according to the company.