Events

NEW YORK — Barneys New York, announced that it has partnered with Lady Gaga for its 2011 holiday campaign.

According to a company press release, Barneys will convert an entire floor of its Madison Avenue flagship in New York City into a dedicated space for the holiday initiative.  Starting in mid-November, "Gaga's Workshop" will be brought to life throughout the fifth floor of the Men's Store at the Madison Avenue flagship, and will also be supported in the store's iconic Madison Avenue windows, the company reported.

LONDON — Real customers from Walmart's Asda division will be a part of Dove's billboard advertising campaign. 

Ten models were chosen as the winners of a competition that ran through Asda earlier this year. Winners were treated to a makeover, colour consultation and professional hair styling before they stepped in front of the camera. George, Asda's clothing division, provided the attire for the shoot. 

LOS ANGELES — Kroger banners Ralphs and Food 4 Less have both announced fundraising campaigns to benefit Susan G. Komen for the Cure affiliates in California. 

Customers and associates at both stores can support their local Susan G. Komen for the Cure affiliate by donating their spare change in collection canisters located at the checkstands in their neighborhood Ralphs of Food 4 Less Supermarket.The Komen fundraising camSupaign will run through Nov. 5, 2011.

New York City -- Gap’s Old Navy unit will roll out more than 1,000 sports-oriented store-within-stores on Tuesday, selling branded goods of more than 70 Division I schools, as well as National Football League teams.

The Super Fan Nation in-store concepts are being launched with a seven-figure marketing campaign that will include advertising at college stadiums and arenas, in-store appearances by college bands, cheerleaders and mascots, and a 10-day national television advertising campaign.

Seattle -- Cooking retailer Sur La Table said Monday it will open a flagship store in Hearst Tower, New York City, in late 2011.

The chain’s first NYC space opened in SoHo in 2005 and a second store in the Upper East Side opened in 2010.

The new store will include Sur La Table’s largest kitchen and cooking class program. Customers will be able to take cooking classes, as well as attend events with media partners and renowned chefs from around the world. Cooking classes are currently slated to start in early December.

MEMPHIS, Tenn. — Family Dollar opened its 7,000th store Thursday, further cementing the dollar-store channel as an area of rapid growth.

The store is located in Memphis, Tenn., and features a green building design and a spacious layout for an optimal shopping experience, the company reported. 

To commemorate the opening of its 7,000th store in Memphis, Family Dollar completed the celebration with the $7,000 donation to the Mid-South Food Bank, along with cans of food donated by members of the local community. 

NEW YORK — Macy's announced that Dev, The Ready Set, Soulja Boy, Cris Cab and Motion City Soundtrack will be among the artists performing at its mstylelab free concerts at 15 Macy's stores nationwide. 

Concert attendees will have the chance to connect with musicians while exploring the newly revamped mstylelab lounge. On display will be back-to-school styles and accessories from Macy's exclusive brands American Rag and Material Girl.

ST. LOUIS — Save-A-Lot, the hard-discount, limited-assortment grocery chain owned by Supervalu, on Tuesday dispatched two "brand ambassadors" on the Save-A-Lot Fuel Your Family Road Trip. The "Road Scholars" will make pitstops at Save-A-Lot locations in 10 cities between Aug. 7 and Aug. 28 to help raise awareness that Save-A-Lot can be the go-to source for affordable, high-quality food.

CARLISLE, Pa. — Numerous strategies for combatting the epidemic of childhood obesity have emerged lately, but one could argue that among the most effective are those that happen where people get their food.

NEW YORK — Macy's announced that it is partnering with DoSomething.org to encourage students to make a difference in their communities. Launching on Aug. 8, the initiative will connect young people across the country with DoSomething.org and provide them volunteer opportunities in their area, the company reported.