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Sports Chalet turns to PR agency to re-establish brand
LOS ANGELES — Specialty sporting goods retailer Sport Chalet is looking to public relations boutique agency Formula PR to help establish its brand as a leader within the active lifestyle industry.
The multi-faceted program will focus on elevating visibility around Sport Chalet’s in-house health and fitness experts, heightening regional awareness through interactive events and custom programs, in addition to connecting with consumers, and positioning the brand as the go-to resource for education, training and gear in the vast sports arena.
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Vista Cos. names marketing/pr director
Katy, Texas -- The Vista Cos. said that Lindsay Kaye has joined the LaCenterra at Cinco Ranch team as director of marketing and public relations, effective April 23.
Kaye will handle marketing, advertising, event coordination and public relations for the LaCenterra at Cinco Ranch mixed-use development.
Prior to joining The Vista Cos. team, Kaye was promotions manager for Radio Disney.