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Events

  • Quaker sports a new deal with NFL

    CHICAGO — The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

  • Ikea raise $12M for UNICEF

    CONSHOHOCKEN, Pa. — The Ikea Foundation, with the help of its customers and employees, have donated $12 million to UNICEF and Save the Children for projects that will help create opportunities for children to have access to a quality education.

  • Saks amps up omni-channel strategy

     

    Saks Fifth Avenue is amping up its omni-channel strategy by updating  its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks’ different channels. 

    On Thursday, Saks announced that all Saks cardholders will now receive free shipping from Saks stores, Saks.com and Saks Fifth Avenue Off 5th stores.

  • Crossmark creates new brand experience group

    BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.

  • Kleenex delivers a gesture of care

     

    BY JASON OWEN

    DALLAS — In the height of the one of the worst flu seasons in recent years, Kleenex is hand-delivering care packs to unsuspecting fans all across North America. Three fans will receive what could be the surprise of a lifetime.

  • Saks’ enhances omni-channel strategy with loyalty program updates and free shipping

    New York -- Saks Fifth Avenue is amping up its omni-channel strategy by updating  its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks’ different channels.
     
    On Thursday, Saks announced that all Saks cardholders will now receive free shipping from Saks stores, Saks.com and Saks Fifth Avenue Off 5th stores.

    Other changes include:

  • Crossmark creates new experience agency

    BrandMasters is the name of a new experiential marketing agency created by Crossmark.

  • Goya Foods recognizes achievement

    Jorge A. Plasencia was the inaugural recipient of the Goya Hispanic Achievement Award presented this week in New York.

    Goya, the largest Hispanic-owned food company, and the Spain-U.S. Chamber of Commerce created the award to recognize a Hispanic leader or organization in the fields of business, arts, science and social responsibility.　 The award was presented to Plasencia at an exclusive gala dinner at the New York City Public Library, attended by more than 250 people.

  • ODP to sponsor Aspen X Games

    ASPEN, Colo. — Office Depot has announced its sponsorship of the 2013 X Games in Aspen. 

  • New L'Oréal site encourages scientific learning

    NEW YORK — L'Oréal USA today announced the official launch of www.forgirlsinscience.org, a Web site designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics. 

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