Events

San Francisco - Shift Communications is now representing Whole Foods Market as its primary public relations agency in the Northern California region, which includes the San Francisco Bay area, Sacramento, San Jose and Reno.

In anticipation of Super Bowl XLVIII, Macy’s has opened an exclusive NFL Shop at Super Bowl on the fourth floor of its flagship Herald Square in New York City. Macy’s will keep the 36,000-sq.-ft. space open through Tuesday, Feb. 4.

Pleasant Ridge, Mich. - Digital engagement firm ePrize today announced a new name, “HelloWorld.” HelloWorld is also releasing a SaaS-based rich engagement platform including the following solutions that can be deployed across microsites, SMS, social, mobile sites, apps and in-store.

● Mobile marketing: SMS, in-app push notifications, custom mobile app experiences, mobile clubs, alerts, mobile coupons and location-based services.

Canton, Mass. - Dunkin' Brands Group, Inc., the parent company of Dunkin' Donuts and Baskin-Robbins, has entered a multi-year marketing partnership with Liverpool Football Club (FC) to support global expansion of the Dunkin' Donuts and Baskin-Robbins brands. Under the agreement, Dunkin' Donuts will become the official coffee, tea and bakery partner for Liverpool FC, and Baskin-Robbins will become the official ice cream partner.

Charmin will transform the Hard Rock Café in Times Square into the “Soft Rocks! Café" to showcase Charmin Ultra Soft, which now features comfort cushions.

L’Oréal Paris has tapped celebrity hairstylist Mara Roszak to lend her expertise for product development, content creation, consumer education and creating trendsetting hairstyles for L’Oréal Paris spokespeople.

Her Hollywood client list includes Emma Stone, Lily Collins, Mila Kunis, Zoe Saldana and Kat Dennings.

New York -- Polaroid Fotobar will open an 8,500-sq.-ft. flagship at The LINQ, a new retail, dining and entertainment district in Las Vegas by Caesars Entertainment.

The retail format made its debut in 2013, with  three stores in Florida ( Delray Beach, Orlando and Miami). Upcoming plans include another location in Florida, in Boca Raton.

Upscale department store retailer Bloomingdale’s isn’t a name typically associated with football, but that all changes this year as a result of the Super Bowl being held in New York for the first time ever.

Bloomingdale’s, operator of 37 department stores nationwide, will use its flag ship store on 59th Street in Manhattan to unveil a collection of designer helmets and a unique and stylish collection of entertaining essentials beginning January 15.