Events

Retailers will hear a lot about innovation at the National Retail Federation convention this year, but the most innovative thing many will see is the trade group’s latest effort to elevate the industry’s profile.

Target is stepping up its efforts to attract new parents to its stores with a new partnership, educational classes and a social media campaign.

Bump Club and Beyond, the nation's largest social event network for new moms, is partnering with Target to present a national series of events designed to help expectant and new parents learn the "basics" of bringing up baby.

Lowe’s is teaming up with a key supplier to engage a new generation of shoppers with a multifaceted initiative that involves in-store and social media elements.

Tool manufacturer Dremel will be offering a series of in-store clinics at Lowe's to help families design and build a race-worthy Pinewood Derby Car. With the help of Dremel tools and accessories, participants will learn how to create a winning derby car without an elaborate set of tools.

Atlanta – New Year’s resolutions are notoriously hard to keep, and Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery are attempting to make the task even harder for their customers. On Jan. 17, the traditional day consumers give up their resolutions, the chains are offering an omnichannel "Ditch Your New Year's Resolution" promotion.

Customers can visit the Facebook page of either retailer to claim an offer, as well as visit a store to receive a buy-one-get-one-free promotion.
 

While Obamacare remains a contentious issue, Sam’s Club has quietly administered free health tests to nearly one million people and plans to continue its ambitious screening program in 2015.

The first of the monthly screening events takes place Jan. 10 from 11 a.m. to 3 p.m. at Sam’s Club 598 locations that contain a pharmacy. Ten screening events are planned for the remainder of the year and held on the second Saturday of each month.

Camp Hill, Penn. - Rite Aid is ringing in the New Year by offering members of its wellness+ loyalty program the opportunity to receive lifestyle and entertainment rewards for every $50 spent in stores on participating products through Jan. 24. To participate in a promotion Rite Aid is calling “Happy You Year,” members of the wellness+ loyalty program can look for the red "Buy & Earn" symbol on store shelves. 

Tractor Supply Company has strengthened its partnership with the National 4-H Council by taking in $763,283 for the organization during a 10-day national in-store fundraiser.

With the $1.5 million Tractor Supply raised during spring and fall campaigns, Tractor Supply has now donated nearly $6.5 million to 4-H programs across the country in just over four years.

Brawny paper towels are known for being tough, but now the brand is standing strong with wounded service members in need of help.

Georgia-Pacific, the maker of Brawny, announced it has raised $2 million for the Wounded Warrior Project (WWP) following its third year of partnering together. WWP is a national organization dedicated to honoring and empowering wounded service members transitioning back to civilian life through unique, direct programs and services.