Events

Smart retailing, deep services and creative marketing lure shoppers to top malls

The retail industry is ever-changing, with shoppers now looking to malls as a place of both business and socialization. A constant evolution of attractions is needed to entice them to visit a center and then keep them coming back on a consistent basis.

Savvy mall owners are challenged to practice smart retailing and deliver creative, on-trend marketing tactics when leasing, marketing and operating shopping centers.

Small business customers are the lifeblood of Sam’s Club and to ensure the continued vitality of the crucial shopper segment the retailer is supporting an entrepreneurial youth organization.

Sam’s donated $250,000 to the U.S. Chamber of Commerce Foundation (USCCF) and the Young Entrepreneurs Academy (YEA!) to grow and support YEA!’s national educational program that works to transform middle and high school students into confident entrepreneurs.

Washington, D.C. -- Consumers are opening up their pocketbooks for St. Patrick’s Day, according to the National Retail Federation’s St. Patrick’s Day Spending Survey.

The survey, conducted by Prosper Insights and Analytics, finds that nearly 127 million Americans are planning to celebrate the traditional Irish holiday and will spend an average of $36.52 on green garb, festive food and more, compared to $35.78 last year.

Michaels is hoping to turn wanna-be crafters into bonafide artists with its new digital education partnership.

The arts and crafts retailer has joined with craft instruction website Creativebug to offer online arts and crafts classes taught by top instructors and industry experts through an exclusive partnership with Michaels.

Oak Brook, Ill. – Ace Hardware is trying to make the bleary month of March as colorful as possible for consumers. Ace has launched 31 Days of Color, a month-long omnichannel consumer program featuring daily paint color selections alongside expert design advice and daily giveaways, as well as a nationwide paint makeover sweepstakes.

Every day in March, Ace is unveiling a "Color of the Day" selected from Ace's Clark+Kensington and Valspar paint lines. In addition, Ace’s design experts are providing daily color and design tips.

Ace Hardware is taking an omnichannel approach to paint promotions with a new “31 Days of Color” campaign.

The Oak Brook, Ill.-based co-op has launched a customization-focused paint experience that allows customers on acehardware.com, on social media and in-store to be inspired with new paint colors and renovate.

Denver -- The Running Specialty Group (RSG), a division of The Finish Line, has expanded its presence in the New York City area with the addition of JackRabbit Sports, consisting of four locations. Additionally, JackRabbit owner and founder, Lee Silverman, will join RSG’s leadership team in Denver as senior VP of brand strategy.

Kohl’s is sponsoring a Milwaukee-area school grant program for the third year in a row.   The Kohl’s Cares Field Trip Grant Program gives more than $1 million in funding to schools throughout the metro-Milwaukee area.