Events

While Walmart and the Walton family were taking heat, again, on the national stage over worker pay and alleged stinginess, it was a different situation in Northwest Arkansas where generosity was in plain view.

The Walmart NW Arkansas Championship presented by P&G is underway at the Pinnacle Country Club and as has been the case in years past the LPGA golf tournament is accompanied by numerous charitable donations.

Pedigree has launched its 50-state animal shelter renovation project with the help of Miranda Lambert in Tishomingo, Oklahoma, the country singer’s hometown.

“I started supporting this shelter to ensure every dog in my hometown would have a safe place to stay and enough food to fill their bellies. And Pedigree has helped me deliver on both those promises,” Lambert said at the event, where she and several community members and Pedigree employees cleaned the shelter and erected agility courses.

The Sports Authority enlisted the aid of current and former San Francisco 49ers greats to promote awareness of 18 stores it remodeled recently in the Bay Area.

Grand re-opening festivities were scheduled for the 18 stores beginning on Saturday, June 28. Each of the remodeled stores features an intuitive design and specialty sport shops with products from top brands like Nike, Under Armour, Adidas and The North Face, according to the company.

The Finish Line takes omnichannel approach to ‘March Madness’

Athletic footwear retailer The Finish Line offers a highly seasonal assortment.

Anaheim, Calif. - Pacific Sunwear of California Inc. celebrated its inaugural "Golden State of Mind Day" on June 21, which was the first day of summer and the longest day of the year. PacSun ran a full, 20-hour day of events and activations across the U.S.

The #GSOMday hashtag was leveraged throughout the day on PacSun social channels, and all posts supporting GSOM Day are now featured on the PacSun website.

Retailer H&M showed off items from its summer fashion line with a summer camp-themed event in Brooklyn.

Following a preview of the fashion retailer, guests participated in postcard writing activities and played Ping-Pong, culminating in a performance by Zoe Kravitz’s band, Lolawolf, around a campfire.

"I think H&M does a really great job making clothes that are affordable but still fashionable and well made,” Kravitz said.

Gamers who can’t make it to Anaheim, California, this fall for GameStop’s third annual Expo will still be able to participate in the retailer’s event thanks to a new relationship with Twitch, the world’s leading online gaming community.

GameStop and Twitch, a video platform with a massive audience, reached an agreement in which Twitch will broadcast live from GameStop’s annual video gaming show known as Expo. The event will be held September 10 and occupies 300,000 sq. ft. at the Anaheim Convention Center.

Santa Monica, Calif. — Macerich is collaborating with HGTV, a home and lifestyle cable network, to create Santa HQ, an interactive holiday experience, at 10 Macerich malls. The initiative aims to add digital and social media to the traditional holiday experience of visiting Santa.

Seattle -- T-Mobile US Inc. is introducing "T-Mobile Test Drive," a program that lets people receive an iPhone 5s and unlimited nationwide service to take T-Mobile's network for a seven-day free trial. Starting June 23, people can sign up for T-Mobile Test Drive online.

Short Hills, N.J. — Visit Machu Picchu in Peru at The Mall at Short Hills this summer. In partnership with PromPeru: The Commission on the Promotion of Peru for Export and Tourism, The Mall at Short Hills will feature Peru-themed promotions from June 13 through July 10.

Highlights include:

An interactive exhibit of Machu Picchu: The centerpiece of the effort is a 20 X 30 ft. exhibit of the fabled Machu Picchu, the Incan citadel named one of the New Seven Wonders of the World in a 2007 international Internet poll.