Events

Global fitness brand Reebok is expanding its retail footprint in New York with a new 3,070-sq.-ft. FitHub in Union Square.

Reebok first unveiled the new retail store concept at a pilot location in New York’s 5th Ave., in 2012, and has since expanded throughout the city with locations in the Upper East Side; Paramus, N.J.; and White Plains, N.Y.

Emeryville, Calif. – Jamba Inc., parent company of the Jamba Juice chain, is launching a new franchise recruiting campaign focused on single-store development in existing and new domestic markets. Jamba is looking to add 500 new domestic stores in the next five years and double year-over-year store development via the new recruiting program.

Yonkers, N.Y. - Westchester’s Ridge Hill shopping center will host a special “pop-up” event with MakerBot showcasing its 3-D printing technology on July 24, from 6-9 p.m.  There will be live demonstrations, jewelry design classes and equipment available for sale at the event.

Brooklyn, N.Y. - Forest City Ratner Companies (FCRC), owner and developer of Westchester’s Ridge Hill, will host DreamPlace, an interactive Santa adventure. DreamWorks Animation has chosen Westchester’s Ridge Hill as one of just seven locations around the country, and the only one in the Northeast during the 2014 holiday season.

In the lead-up to the 2014 Budweiser Made in America Festival, the beer company has launched a web series to find an act to add to the festival’s lineup in Los Angeles.  
 
The MADE Underground series — produced by Vice’s music arm, Noisey —follows a Brooklyn band, X Ambassadors, and London street musician, Jamie N. Commons, as they look in cities like St. Louis, Seattle, Rio de Janeiro and Athens.

DreamWorks Animation makes its official foray into the retail space with the launch of DreamPlace, a state-of-the-art reimagining of the holiday retail experience slated to be unveiled at select GGP and Forest malls this holiday season.

DreamPlace is a 2,000-sq.-ft. holiday cottage and combines the latest technology with magical storytelling from creative minds behind such hit franchises as Shrek, Madagascar and How to Train Your Dragon. DreamPlace reimagines one of the signature moments of childhood – meeting Santa Claus.

Hoffman Estates, Ill. – Sears’ new 'Back to School, Back to You' campaign offers members of its Shop Your Way loyalty program the ability to communicate one-on-one with a store associate through the program’s mobile app or website. Associates respond directly to individual inquiries.

Time Inc.’s ALL YOU media property is looking for individuals worthy of the distinction of being called “America’s Smartest Shopper,” and is relying on a range of digital methods to aid in the search.

For the third consecutive year, Office Depot has enlisted the aid of actor, comedian and America’s Got Talent host Nick Cannon to help execute an innovate back-to-school program.
 

Pop singer Cody Simpson has become the latest artist to join the American Rag “All Access” campaign, which kicks off July 28 and continues through November. American Rag, available only at Macy’s, launched the program in February, and features exclusive music, videos, online sweepstakes and in-store appearances from some of today’s “rising stars.”