Events

Fort Myers, Fla. - Chico’s FAS is launching a digital charitable giving campaign powered by HelloWorld. The campaign features a Facebook-integrated microsite and a mobile optimized site that allows consumers to upload a photo and treat it with pink coloring and the hashtag #TOGETHER in honor of Breast Health Awareness Month.

Two acquisitions in two years blended with organic growth have allowed Boot Barn to nearly double in size and lay claim to being America’s largest western and work wear retailer.

Tractor Supply with its more than 1,300 stores and Walmart might dispute that assertion — depending how western and work wear are defined — but there is no denying that Boot Barn is a retailer on the move with backing from growth oriented private equity owners.

Appliance, electronics and furniture retailer Hhgregg is looking to drive traffic to its stores via a partnership with the Chicago Bears that will award seven fans with a VIP game-day experience.

In addition, as a partner of the team, the inaugural Chicago Bears’ street team will be named the Chicago Bears Monster Squad powered by Hhgregg.

Family Dollar is staying focused on making a difference in communities where it operates even as it remains the target of takeover battle between Dollar General and Dollar Tree.

The company has made a $458,000 donation to Feeding America, the nation’s leading domestic hunger relief charity. The amount includes donations from Family Dollar and customers at more than 8,200 Family Dollar stores during the retailer’s ‘Feeding Families, Fueling Hope’ campaign. The donation translates to more than 4.5 million meals for children and families in need.

Firearm safety is taken seriously at outdoor retailer Gander Mountain where the company is giving away 50,000 trigger locks in a unique promotion.

The trigger lock giveaway is a significant commitment, considering the devices retail for $9.99, but the cost of goods could be more than offset by an increase in traffic ahead of the fall hunting season. The trigger lock giveaway begins this Friday September 17 and runs for three days to coincide with what the company is calling its biggest hunting sale of the year.

Collective Bias is rebranding its annual blogger conference in 2015 and taking the event on the road with a nationwide tour of 11 cities to facilitate increased participation by brands, bloggers and retailers.

Six of the nation’s largest food companies and the Walmart Foundation are appealing to Americans with an innovative digital campaign to direct $3.7 million in donations to food banks.

Anheuser-Busch has teamed up with Gratafy to launch a mobile gifting pilot on Facebook designed to enable real-time connections between the beer brand and its customers.

A series of Anheuser-Busch campaigns will target consumers nationwide in their Facebook News Feeds, giving them the ability to send friends a Budweiser (budweiser.com/budsforbuds) or Bud Light (budlight.com/birthday) in select cities, beginning with Chicago and Denver.

PepsiCo announced its "Purple On!" campaign against bullying. The initiative supports GLAAD's annual Spirit Day, which takes place on Oct. 16. Spirit Day inspires citizens to wear purple to show their stance against bullying, and also to show support for lesbian, gay, bisexual and transgender youth.

Menomonee Falls, Wis. – Kohl’s Department Stores is launching an omnichannel partnership with lifestyle brand Juicy Couture. Juicy Couture products are now available at Kohl’s stores nationwide and at the dedicated URL Kohls.com/JuicyCouture.