Events

Wayne, N.J. – If Darth Vader scared you, then you’ll probably want to check out the new online “Star War”s hub that Toys “R” Us Inc. is launching as part of a year-long omnichannel promotion tied to the classic movie franchise, which returns with a new film in December. The hub will showcase video content, event information and more in the coming months.

Toys“R”Us and Toysrus.com are set to bring customers to a galaxy far, far away with a year-long omnichannel celebration in honor of the epic Star Wars saga.

New York -- High-profile retailers can make a high-impact difference when they use their clout to do good.  

Case in point: Ann Inc., parent to Ann Taylor and Loft, donated more than $4.3 million to the Breast Cancer Research Foundation to fund groundbreaking cancer research. The brands parlayed successes from the 2014 spring and fall campaigns and have brought the company's total corporate donation to $22.3 million in the past 10 years.

The old expression, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime,” was taken to heart at Whole Foods where a recent fundraising campaign will provide loans to help people improve their lot in life.

Whole Food held concerts and craft fairs and thousands of small events that raised $4.6 million with the goal of alleviating global poverty. To achieve such a lofty mission, the retailer isn’t donating money to food banks to provide hand outs, but rather using the dollars to fund a microlending campaign.

By Melanie Curtin, OpiaTalk

Promotions, discounts, and coupons, oh my! It’s easy to have a love/hate relationship with them. On the one hand, they’re proven to bring in business and boost conversions. On the other, they can cut into margins.

It’s often assumed that the bigger the promotion, the better it will convert. But what if it’s not about the promotion itself? What if it’s more about the delivery?
 

Saks Fifth Avenue is launching a garden-themed merchandising campaign just as floral patterns dominate the fashion runways this spring.

Framingham, Mass. -- American women are ambitious and confident when it comes to pursuing their goals, yet understand the hard work it takes to achieve them.

In a new survey from Marshalls, 85% of American women ages 22 – 54 who have goals feel confident that they will achieve them in the next year, which is no easy feat with women juggling four different goals on average. Even as master multi-taskers women know when to ask for help, with 91% reporting to need a little boost and support to help create a path toward success.
 

The new focus on health and wellness merchandise at Kohl’s gets a big boost this week with the addition of an exclusive Gaiam women’s apparel collection.

The retailer has been greatly expanding its assortment of active lifestyle and wellness offerings through brand launches, partnerships and unique social integrations that further the company’s commitment to active and well lifestyles promoted under the Make Your Move initiative launched earlier this year.