Macy’s springs into omnichannel promotionSpring is in the air, and at Macy’s it is across all marketing channels. Barbie going on pop-up tour—at WalmartBarbie is celebrating her 60th birthday by taking her act on the road, specifically to Walmart parking lots across the nation. TJ Maxx plays the promotional game with Instagram Off-price retailer TJ Maxx is partnering with Instagram and several celebrities to bring interactive fun to its promotions. First Look: Hello Kitty goes Hollywood Sanrio’s iconic Hello Kitty brand has opened a new flagship in Los Angeles. 5Qs for Anne Mastin on dining and entertainment We had some questions for Anne Mastin, Easton Town Center's executive VP about the best way to build a food and entertainment business. Walmart brings fantasy to life with VR experience—in its parking lots Walmart shoppers will soon be able to fly with the dragons – virtually. Want to bond with millennials? Use this social platform Retailers seeking to build an intimate connection with Millennial shoppers should reach out through a specific social network. Swiss watch brand goes full court in New York with basketball-themed store Tissot has opened a concept store that celebrates its status as the official watch and timekeeeper of the NBA. Topgolf to add competitive esports experience Sports entertainment brand Topgolf is bringing amateur competitive gaming events to its venues. Michaels taking its brand to the high seas The nation’s largest arts and craft retailer is teaming up with a major cruise line company. Lowe’s scores touchdown in big NFL deal It’s a first and 10 for Lowe’s, which is taking over as the National Football League’s official home improvement sponsor. Mastercard logo to go nameless Mastercard is reinventing its logo for the digital age. First Previous 47 48 49 50 51 Next Last
