First Look: Hello Kitty goes Hollywood
Sanrio’s iconic Hello Kitty brand has opened a new flagship in Los Angeles.
Located at Hollywood & Highland, Hello Kitty Hollywood features merchandise from Hello Kitty as well as such other popular Sanrio brands as Gudetama, Aggretsuko, My Melody, Little Twin Stars, Chococat and Keroppi. Bold graphics greet customers as they walk into the 3,600-sq.-ft. space, which is located on the second floor of the center. The store windows and a one-of-a-kind mural created by Sanrio’s design team in Tokyo pay homage to Hello Kitty’s entrée into Hollywood with iconic landmarks and cultural references.
A wall of video screens shows clips from Sanrio’s Aggretsuko series on Netflix and assorted character shorts, a large acrylic case filled with plush Hello Kitty and friends doubles as the store’s cashwrap.
Sanrio’s Japanese heritage is prominently featured throughout space. In addition to limited edition product imported specifically for the location and custom fixtures from Tokyo, Sanrio has collaborated on a small shop-in-shop concept with Japangeles, a streetstyle/sportswear brand devoted to highlighting the intersection of Japanese and American culture in Los Angeles.
Hello Kitty Hollywood will host regular events and workshops to create excitement and develop a sense of community.
Located at Hollywood & Highland, Hello Kitty Hollywood features merchandise from Hello Kitty as well as such other popular Sanrio brands as Gudetama, Aggretsuko, My Melody, Little Twin Stars, Chococat and Keroppi. Bold graphics greet customers as they walk into the 3,600-sq.-ft. space, which is located on the second floor of the center. The store windows and a one-of-a-kind mural created by Sanrio’s design team in Tokyo pay homage to Hello Kitty’s entrée into Hollywood with iconic landmarks and cultural references.
A wall of video screens shows clips from Sanrio’s Aggretsuko series on Netflix and assorted character shorts, a large acrylic case filled with plush Hello Kitty and friends doubles as the store’s cashwrap.
Sanrio’s Japanese heritage is prominently featured throughout space. In addition to limited edition product imported specifically for the location and custom fixtures from Tokyo, Sanrio has collaborated on a small shop-in-shop concept with Japangeles, a streetstyle/sportswear brand devoted to highlighting the intersection of Japanese and American culture in Los Angeles.
Hello Kitty Hollywood will host regular events and workshops to create excitement and develop a sense of community.