Entertainment Tie-ins / Licensing

PURCHASE, N.Y. — Pepsi is teaming up with MTV to support a performance by pop star Katy Perry at the 2013 MTV Video Music Awards, from an undisclosed location in Brooklyn Aug. 25. 

Pepsi will also hold a tweet-to-unlock and social voting program where fans can access information and audio samples of two songs from Perry's upcoming album, Prism, available Oct. 22. Participants who tweet #KATYNOW will unlock clues around two of the album's tracks, including the song titles and select lyrics. 

NEW YORK — Sequential Brands Group, the parent company of Heelys wheeled footwear, plans to overhaul the footwear collection and expand into new product categories, including backpacks and other back-to-school accessories.

Las Vegas -- Disney Store has opened its newest store, located at the Fashion Show Mall in Las Vegas, and featuring a wider array of immersive experiences.

Grand-opening on Aug. 17, the new Disney Store will include a Disney Princess castle, magical trees, Disney∙Pixar CARS neighborhood and the Disney Store Theater; unique to Las Vegas is a custom skyline on the ceiling with iconic Disney storytelling scenes and Nevada landmarks.

FAIRFIELD, Calif. — Halloween may still be a couple of months away, but Jelly Belly Candy Company has unveiled the third edition of its BeanBoozled collection of jelly beans.

The third edition features new flavors such as Stinky Socks and its twin Tutti-Fruitti and Lawn Clippings with its double Lime. BeanBoozled jelly beans come in 20 flavors — 10 “weird and wild flavors” which look exactly like 10 “tasty flavors,” according to the company. 

NEWARK, N.J. — Inergetics, a developer of nutraceuticals and nutritional supplements, introduced Martha Stewart at the National Association of Chain Drug Stores Total Store Expo at the Sands Expo and Convention Center in Las Vegas Monday, August 12. 

Stewart was there to support the partnership between Martha Stewart Living Omnimedia and Inergetics, Inc. as well as to promote the launch of Martha Stewart Essentials — a complete line of whole-food-based supplements created with Inergetics, specifically targeted for women.

MINNEAPOLIS — Wheaties has chosen MVP Adrian Peterson as the face of three limited-edition cereal boxes, the first of which is available in stores this week. 

As the latest "The Breakfast of Champions" athlete, Peterson will be honored at a celebratory event later this month by Wheaties.

Forget about hosting America’s Got Talent or being married to Mariah Carey, Nick Cannon is living the dream at Office Depot where the retailing is promoting a line of back-to-school supplies designed in collaboration with the rapper, actor, comedian.

NEW YORK — Jordache has chosen supermodel, designer, entrepreneur and host of television’s Project Runway and America's Got Talent, Heidi Klum, as the face of its latest ad campaign.  

Shot by photographer, director and longtime Klum collaborator, Rankin in Los Angeles, the commercial casts Klum as a pied piper who leads a suburban cast and a not so suburban cast to the beat of Bee Gees Stayin' Alive.