Entertainment Tie-ins / Licensing

FAIRFIELD, Calif. — Halloween may still be a couple of months away, but Jelly Belly Candy Company has unveiled the third edition of its BeanBoozled collection of jelly beans.

The third edition features new flavors such as Stinky Socks and its twin Tutti-Fruitti and Lawn Clippings with its double Lime. BeanBoozled jelly beans come in 20 flavors — 10 “weird and wild flavors” which look exactly like 10 “tasty flavors,” according to the company. 

NEWARK, N.J. — Inergetics, a developer of nutraceuticals and nutritional supplements, introduced Martha Stewart at the National Association of Chain Drug Stores Total Store Expo at the Sands Expo and Convention Center in Las Vegas Monday, August 12. 

Stewart was there to support the partnership between Martha Stewart Living Omnimedia and Inergetics, Inc. as well as to promote the launch of Martha Stewart Essentials — a complete line of whole-food-based supplements created with Inergetics, specifically targeted for women.

MINNEAPOLIS — Wheaties has chosen MVP Adrian Peterson as the face of three limited-edition cereal boxes, the first of which is available in stores this week. 

As the latest "The Breakfast of Champions" athlete, Peterson will be honored at a celebratory event later this month by Wheaties.

Forget about hosting America’s Got Talent or being married to Mariah Carey, Nick Cannon is living the dream at Office Depot where the retailing is promoting a line of back-to-school supplies designed in collaboration with the rapper, actor, comedian.

NEW YORK — Jordache has chosen supermodel, designer, entrepreneur and host of television’s Project Runway and America's Got Talent, Heidi Klum, as the face of its latest ad campaign.  

Shot by photographer, director and longtime Klum collaborator, Rankin in Los Angeles, the commercial casts Klum as a pied piper who leads a suburban cast and a not so suburban cast to the beat of Bee Gees Stayin' Alive.  

San Diego – Jack in the Box is launching a new summer promotional campaign utilizing the mobile video platform Vine. Developed by digital agency Struck, the campaign consists of 101 videos showing Jack in the Box customers how to "Go Big," a promotional theme the retailer is using in its menu.

HOFFMAN ESTATES, Ill. — Sears is touting its Team Up to Stop Bullying program to parents, educators and students during the back-to-school season. The program is open to customers and Shop Your Way members.

Participants can experience the Sears "Jean Scene" activities in four different ways this month.

NEW YORK — American Eagle Outfitters has launched its fall 2013 Project Live Your Life campaign with the debut of its "Rock Your Walk" video, featuring cameos by well-known fashion personalities. But the retailer is also turning to social media to make consumers a part of the campaign.