Entertainment Tie-ins / Licensing

HERSHEY, Pa. and SAN FRANCISCO — The Hershey Company recently partnered with the Academy of Art University in San Francisco, Calif. to provide students with a hands-on package-design opportunity. Students were asked to create a customized heart box design for Hershey's Pot of Gold chocolates to help give the collection a contemporary, fresh look for the 2013 Valentine's Day season.

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Network television is rife with talent shows, and now Whole Foods has jumped on the bandwagon with a unique brand engagement initiative.

BENTONVILLE, Ark. — Lest anyone think Walmart would miss out on the opportunity to cash in on the "Hunger Games" phenomenon, the company has followed suit with Target and Toys"R"Us in offering a unique experience for fans.

Burlington, Ontario, Canada -- IKEA Canada announced Monday that its new catalog, debuting Aug. 13, has incorporated a host of interactive elements designed for smartphones and tablets.

When holding a smartphone or tablet over a page, users are able to access films about IKEA products, experience 3D models, look behind closed doors with an X-ray function or change curtains and get creative.

Users will access the bonus material by downloading the IKEA app to smartphones or tablets, or by visiting www.IKEA.ca.

DALLAS — The Army and Air Force Exchange Service and Marvel Custom Solutions on Thursday announced the 13th collaborative issue of an “Avengers” comic book, available only through AAFES locations.

Marvel and AAFES have printed 1 million copies of the free comic book and currently are available at Exchange stores worldwide while supplies last.

LOS ANGELES — OPI Products has teamed up with multiple Grammy Award-winning and multiplatinum-selling recording artist Mariah Carey.

Carey will be the inspiration for a line of OPI limited-edition nail lacquers that will launch in January 2013.

BOCA RATON, Fla. — Office Depot is sponsoring the 2012 Do Something Awards, which will air Tuesday, Aug. 21 at 9:00pm ET on VH1.

Hosted by "New Girl" stars Jake Johnson, Emmy-nominated Max Greenfield and Lamorne Morris, the ceremony will honor and celebrate the nation’s best young world-changers who represent the pivotal “do-ers” in their field, cause or issue.

ROCKFORD, Ill. — Lucky's Q took home the Midwest regional title in the Sam's Club National BBQ tour.

Based in Denver, Iowa, Lucky Q's competed with teams from Ohio, Michigan, Wisconsin, Iowa and Minnesota at the Aug. 4 regional event in Rockford, Ill.

WAYNE, N.J. — The "Hunger Games" craze is making its way through the retail industry, with Toys"R"Us being the latest to try and cash in on the popular franchise.