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Footwear brand on fast track for store expansion


Skechers continues to expand its global footprint.

The brand on Tuesday opened a flagship store in the shopping center at the new World Trade Center in lower Manhattan. With some 1,545 stores worldwide, Skechers anticipates having more than 1,600 locations up and running by yearend.

“The new shopping district at One World Trade Center is the place to be – gorgeous, massive and spectacular, it’s one of the biggest retail openings in the United States this decade,” said Michael Greenberg, president of Skechers.

Complete with black granite-tiled floors, large-scale graphics, state-of-the-art audio/video presentations and LED-lit shelves, fixtures and storefront displays, the new store will showcase the brand’s lifestyle offering for men and women, and include a “Kids Fun Zone” for children. It also features a mobile pay option.

“We continue to grow our retail footprint on every level – in high-traffic cities, across the United States and around the world,” added Greenberg. “Whether we’re expanding our New York presence with our first-ever Skechers store in lower Manhattan, or are launching Skechers destinations in far-reaching countries around the world, our retail network is stronger than ever.”

The company’s retail network in New York City includes two locations in Times Square and additional destinations at Union Square, 5th Avenue and 34th Street.
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