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Barnes & Noble to expand in-store boutique to 25
New York City -- Barnes & Noble Inc. said Monday that it plans to expand an in-store pilot boutique from its current 10 units to 25.
The 200-sq.-ft. Penguin store-in-stores sell Penguin book titles and merchandise; the Penguin banner is owned by Pearson PLC.
“The sales have been incremental rather than cannibalizing Penguin sales elsewhere in the store because it’s a different experience,” John Makinson, CEO of Pearson PLC’s Penguin Group, told the Wall Street Journal. -
Market Track: February 2012
Overall, February witnessed a year-over-year decline in total flyer circulation per market as well as pages per market. Conversely, the biggest change in this month was witnessed by Walmart, which saw a considerable jump in flyer circulation as well as the number of pages. This dramatic increase of 122% increase in flyer drop was mainly due to the two extra flyers dropped in the second and fourth week of February this year unlike the previous year.
