Displays & Signs

Given the overwhelming emphasis on e-commerce, mobile apps and digital initiatives this holiday season, Target offered a trip down memory lane on its website, where it showcased some interesting marketing efforts.

Wired, a Conde Nast brand, is getting ready to open a popup store for the ninth consecutive year in New York City, featuring electronics, rare objects d' art, apparel and accessories, musical instruments, kitchen gadgets and adventure gear.

Located in the heart of the Meatpacking District, at 353 West 14th St., the store will be open from noon-8 p.m., Tuesdays through Sundays, from Dec. 4 through Dec. 22. This year’s popup store is sponsored by Citi, the 2014 Corvette Stingray and Delta Air Lines.

ECRM compared retail circular advertising in Nov. 2012 versus Nov. 2013 and noted trends occurring across top retail chains. Last month, Toys “R” Us experienced a decrease of more than 65% on the page count and ads per circular metrics. For the month of Nov., however, the toy retailer completely reversed course with year-over-year increases in page count and ads per circular accompanied by a very minor decrease in ads per page.

New York -- Online giant Amazon has opened a pop-up store in Westfield San Francisco Centre, San Francisco. The pop-up sells Kindle tablets and e-readers, as well as branded covers and power adapters from vending machines, according to The Wall Street Journal. It is one of a handful of pop-ups the company has opened in malls.

Citing one of the employees at the location, WSJ reported that the pop-up store would close after two weeks.

Macy’s is kicking off its fifth annual National Believe Day. As part of Macy's nostalgic Believe campaign, which was inspired by the New York Sun's famous editorial "Yes, Virginia, there is a Santa Claus," National Believe Day was created to spread the season's message of kindness and generosity toward others.

San Francisco – West Elm is scheduled to open the company's first U.K. store in London on Dec. 5. The 12,000-sq.-ft. store will feature furniture, textiles, accessories and gifts, as well as a West Elm Market shop-in-shop and coffee shop. The store will employ 30 full- and part-time sales associates.

The London store will include a Local Gallery Wall featuring art from U.K. artists sourced through Etsy, the online marketplace for handmade or vintage items. The wall is curated by Will Taylor of the blog Bright.Bazaar.

Fitness and fashion are well met at Foot Locker’s newest retail banner, SIX:02. Targeting active, performance-minded young women, the lifestyle brand features apparel, footwear and accessories for a range of activities, from yoga to running to dance — and more.

“SIX:02 is a fitness-fashion destination,” said Mary Lynn Waite, senior designer, Chute Gerdeman, Columbus, Ohio. “The merchandise has crossover appeal in that it can take the customer from the gym to doing errands to meeting friends for coffee to lounging at home.”

Sears will be participating in KIIS FM's Jingle Ball 2013, Friday, Dec. 6 at LA Live in Los Angeles. The main event will include a Sears Style fashion show in the Jingle Ball Village.