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Pedigree and 'Annie' raise $1 million to help dogs in need
Pedigree and the Broadway musical "Annie" worked together to promote awareness of dog adoption, and the partnership resulted in a $1 million donation to Pedigree Foundation, a nonprofit dedicated to helping dogs find loving homes. A check was presented to the foundation after the matinee performance on Nov. 20.
Since its debut in 1977, "Annie" has featured a real-life shelter dog as Annie's companion Sandy, making the partnership between Pedigree brand and the Tony Award-winning musical even more special.
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Playing Reindeer Games at GGP
General Growth Properties has created an interactive sweepstakes series called Reindeer Games to promote shopping centers across its portfolio throughout the holiday shopping season.
Starring in Reindeer Games is every kid’s favorite reindeer Rudolph, “with his nose so bright.” Rudolph will lead Santa’s eight other reindeer through a series of nine three-day sweepstakes running from Nov. 28 through Dec. 24. By the end of the promotion, the series will have given away more than $25,000 in prizes.
