Displays & Signs

The holidays are becoming an increasingly social event, as evidenced by the promotional campaigns of two major department store chains this season.

According to Adweek, both Target and Macy’s are heavily leveraging a variety of social media platforms to engage consumers for the 2015 holiday season. Target has increased the percentage of its overall paid media spend represented by social to 12%, up 30% from about 9% in 2014.

A four-year, $400 million upgrade has transformed Macy’s Herald Square flagship. But for all the modernization, there is a signature element of the store that remains as is: the Otis wooden escalators—20 in all— that have been in operation for as long as 95 years.

Sam Edelman continues to expand its West Coast retail presence.

The footwear brand turned lifestyle retailer opened a 2,896- sq.-ft. store Westfield Valley Fair Mall in Santa Clara, Calif. The new location is the second in California, and the largest of all Sam Edelman stores, including those planned to open in the next year.

Designed by Dagnell Folger of Architecture + Information, the store stays true to the Sam Edelman aesthetic with a mix of materials that includes reclaimed wood and raw concrete with rose-colored brass and black leather.

Whether it’s a complete remodel or just a refresh, retailers have a variety of options — and decisions to make — when it comes to updating their store interiors. BrandPoint Services’ Steve Hearon talked with Chain Store Age about store update programs.

What are some of the most common mistakes retailers make when undertaking a refresh, remodel or rebranding program?

Target Corp. has long been an innovator in retail marketing and merchandising. But its latest efforts to think outside the box are taking it even further afield.

Specialty apparel retailer New York & Company is targeting social media-savvy young women with a new promotional campaign that brings jeans into the digital realm.

New York & Company is promoting its new line of Soho jeans with a rich media campaign featuring American Idol alum Jennifer Hudson. Through the trends section of its main e-commerce site (avoiding any content silos), New York & Company displays images of Hudson that can bring the customer directly to a product page for purchase.

The North Face puts its passion for adventure and the great outdoors front and center in its new flagship on Regent Street in London. Designed to inspire customers to explore the world, the 4,300-sq.-ft. store has a sleek, modern look.

Hamilton Township, N.J. -- IP Associates announced it has executed an agreement with Regal Entertainment Group to anchor Independence Plaza located in Hamilton, New Jersey. The announcement comes on the heels of an eight month turnaround leasing campaign that has netted in 115,000 sq. ft. of new leases.