Digital Marketing

JCPenney is partnering with local animal shelters to encourage people to adopt older dogs.

Soft November online sales were offset by Cyber Weeek discounting and buy online, pick up in store (BOPIS) offerings, according to new Salesforce data.

A new survey suggests that several factors can hamper sustainable buying choices and behaviors by consumers.

Chipotle Mexican Grill Inc. is continuing to utilize social media and virtual platforms in its marketing campaigns.

A former high-flying brand that was once valued at some $2 billion is pivoting to e-commerce and wholesale.

Consumers spent enough online during the 2022 holiday season to set a new record for e-commerce.

Global fast-fashion retailer H&M Group is providing customers with an immersive digital environment to create virtual products and play games.

The digitally native intimates and activewear brand, known for its inclusive sizing and body positivity messaging, has opened a location in Philadelphia.