Digital Marketing

Atlanta -- For the first time ever, Home Depot will offer free shipping on 90,000 of the 100,000 items it offers online beginning on Thursday, Thanksgiving Day, and running through Monday. Eligible items will be shipped for free via standard ground shipping.

"We know shipping is a large influence on where customers shop," said Hal Lawton, president of e-commerce and The Home Depot. "We made some improvements and changes to the site over the last year and we thought this would be a great way to attract new customers to site."

New York City -- Online spending should increase by 11% this holiday shopping season, according to date collected by comScore. Already, consumers have spent $9 billion online in the first 21 days of November, a 13% increase versus the corresponding days last year.

ComScore is forecasting that online spending from the November to December period will reach $32.4 billion, representing an 11% gain versus a year ago.

Indianapolis -- Simon Property Group has launched the Simon Mobile Shopper Club. More than 180 Simon malls will now interact with shoppers who want to receive news of special deals and events on their mobile device via text messaging (SMS).

When a shopper opts-in to the Simon Mobile Shopper Club at their favorite Simon mall, they will receive alerts on special retailer sales or events, such as Santa's arrival. While at the mall, shoppers will be encouraged to interact via SMS and even play text-in games for a chance to win great prizes.

DALLAS - Blockbuster has announced the launch of its first national television advertising campaign in three years. For the first time since 2007, the company will promote itself on every major network and cable networks with its campaign, "Less Waiting. More Watching." The 30-second spot debuted Nov. 22 on programs like NBC's "Today" show and ABC's "Dancing with the Stars: Finale."