Digital Marketing

New York -- Shoppers in the United States intend to spend an average of $646 on gifts this holiday season, representing an 11% increase over the $582 they planned to spend, on average, in 2012, according to Accenture’s annual holiday shopping survey. The forecast uptick is more optimistic than other holiday surveys released to date.

The “present” of retail technology just got a little more futuristic. Specialty paint retailer Sherwin-Williams recently released a new consumer app for Google Glass, called ColorSnap Glass, which provides a digital layer of color samples customers can view using the Google Glass device.

Folgers is leveraging social media for its latest ad campaign, called “The Best Part.” The interactive strategy encourages users of the brand to read and share positive news through social news feeds.

Atlanta -- First Data Corp announced that the First Data OfferWise  solution has been integrated with Microsoft’s Bing Offers Card-Linked, which consolidates local deals from a number of deal providers. OfferWise is an open platform that enables retailers to electronically attach offers to any consumer payment card or mobile wallet to allow streamlined and automatic redemption of the offer at the point of sale (POS).  

Global ecommerce and payment processing leader First Data Corporation and Microsoft to simplify retailers ability to offer and redeem local deal offers.

The companies said that First Data’s OfferWise solution has been integrated with Microsoft’s Bing Offers Card-Linked which consolidates local deals from a number of deal providers. OfferWise is an open platform that enables retailers to electronically attach offers to any consumer payment card or mobile wallet to allow streamlined and automatic redemption of the offer at the point of sale.

Leading “As Seen on TV” product producer TeleBrands took Marketer of the Year honors at the recent Electronic Retailing Association’s annual Moxie Awards.
In addition to top marketer accolades, the company’s Pocket Hose product was recognized as Best Short Form Infomercial.

Wilmington, N.C. -- National mobility equipment franchisor 101 Mobility is seeking to attract potential franchisees in the Kansas City, Mo., market. 101 Mobility has introduced geo-specific online advertising combined with SEO-rich organic content to reach potential Kansas City franchise candidates.

101 Mobility currently has 29 franchisees operating physical and online stores in 70 territories.

A new marketing campaign from Fruit of the Loom called “Start Happy,” includes an innovative LinkedIn component that rewards those who start a new job with free underwear.

The LinkeIn component is called, “Fresh Gigs,” and runs through the month of October and builds on the central premise of the campaign which is that underwear has the ability to influence the entire day, thus the “Start Happy,” tag line.