Digital Marketing

Meijer is preparing for Halloween, a growing category, and marketing an assortment of costumes not only to youth but also to pets.

New York – Halston is launching its digital flagship store in more than 80 countries today, including the U.S., and Canada. The vertical e-commerce site will feature Halston Heritage apparel and accessories. The brand is also expanding its physical presence, with plans to expand to more than 20 locations by yearend.

The Halston brand is going digital with the launch of its flagship e-commerce site in more than 80 countries today, including the U.S. and Canada. The vertical e-commerce site will feature Halston Heritage apparel and accessories.

The brand is also expanding its physical presence, with plans to expand to more than 20 locations by yearend.

New York -- UGG Australia will launch UGG by You, an online customization tool putting customers in control of the design process and transforming a visit to the retailer’s website from a shopping trip to a creative experience.

The customization tool allows consumers to mix and match an array of color schemes on two classic styles, the UGG Classic Short sheepskin boot and its Fluff Flip Flop, through a user-friendly design tool. There are over 11,000 color, outsole and trim combinations possible through the footwear personalization tool.

Tractor Supply CEO Greg Sandfort outlined the company's online strategy, borrowing phrases from trendy multichannel retailers.

“We have to have our site geared to giving customers the options for any way they like to engage with us,” Sandfort said during the recent Goldman Sachs investor conference.

The Hub Magazine has awarded Kmart’s pun-drenched campaign, “Ship My Pants,” best of show honors in its third annual Hub Prize competition. Draftfcb Chicago was the agency for the campaign.

“Ship My Pants prevailed because it solved a problem for shoppers — out-of-stocks — with a truly meaningful promise: If you can’t find what you’re looking for in our stores, you can order the item online, on-the-spot, and have it shipped, free-of-charge, to your home,” said Hub Magazine founder Tim Manners.

Sandy Springs, Ga. - When Arby’s recently launched a new brisket sandwich menu item, the retailer chose PunchTab to help build a rewards campaign called “The League of Brisket.” The campaign encourages customers to join the league and complete challenges to earn free food and gear, as well as an entry for a chance to win the grand prize of pro football tickets and “the ultimate tailgate party.”

Milk-Bone has teamed up with lifestyle technology company Brit + Co. to help launch a new pets destination website at brit.co. To celebrate the partnership, Milk Bone is holding a Halloween "Trick or Treat Best Pet Costume Contest."