Digital Marketing

Yonkers, N.Y. -- Two-thirds of shoppers will spend the same amount of money (54%) or more money (12%) than they did last year. A new Consumer Reports poll also reveals that 33% will spend less money, similar to the 37% who said the same when asked last year.

The Limited will debut the Stylinity Style Stage, an omnichannel “selfie studio,” Thursday, Nov. 21 at its flagship store at Easton Town Center in Columbus, Ohio.

Sitting outside the store's dressing rooms, the Style Stage photographs the user wearing store apparel and tags that apparel allowing other shoppers to search for and buy those products online in a fully shoppable social commerce catalogue.  

Columbus, Ohio -- The Limited will debut the Stylinity Style Stage, an omni-channel “selfie studio,” on Thursday, Nov. 21 at its flagship store at Easton Town Center in Columbus, Ohio.

Sitting outside the store's dressing rooms, the Style Stage photographs the user wearing store apparel and tags that apparel allowing other shoppers to search for and buy those products online in a fully shoppable social commerce catalogue.  

New York - Forty-one percent of respondents are expecting to make purchases in-store this holiday season more often than they did last year, which should make for a busy Black Friday, according to MasterCard’s 2013 Holiday Spending Survey.

The survey also found that more than half of Americans who use their debit or credit card for holiday purchases and have a rewards program plan to cash in their points this season. Of this group, 40% will strategically spend on one card only to rack up rewards points.

In other findings:

Retailers anticipate a 3.1% increase in sales on Black Friday this year, mirroring their projections from last year. However, a new a survey of top retail chief marketing officers by BDO USA shows that retailers have moderated their expectations for growth in Cyber Monday sales, predicting that sales will grow by 3.7% this year, down slightly from last year’s sunnier 4.3% growth projection.

Chicago -- Retailers anticipate a 3.1% increase in sales on Black Friday this year, mirroring their projections from last year. However, a new a survey of top retail chief marketing officers by BDO USA shows that retailers have moderated their expectations for growth in Cyber Monday sales, predicting that sales will grow by 3.7% this year, down slightly from last year’s sunnier 4.3% growth projection.

Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.

The solution, called the Black Friday Booster, enables retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals.

San Francisco -- Gap's new global marketing campaign, "Make Love,” includes print, outdoor, direct mail, social and cinema, as well as new digital content daily.