Digital Marketing

Macy’s third quarter profit fell short of analysts’ expectations, but the retailer raised its annual sales outlook based on improving trends in its business.    The retailer also announced an agreement with Brookfield Asset Management to monetize the value of its massive real estate portfolio.   

The Trump campaign hired a British data firm that collects data gleamed from such sources retailers’ loyalty cards to help target potential voters.   

Pinterest is launching a new program designed to help brand partners present more relevant advertising messages to Pinners.   Through a partnership with Neustar, Pinterest’s marketing partners now have a solution that leverages the social media platform’s customer-specific information as well as Neustar’s proprietary audiences. The combination of data gives advertisers a standardized view of customer across every marketing channel, and an unprecedented reach among customers.   

eBay is the latest retailer to get into the holiday spirit with a campaign that transcends television, online and its mobile app.  

Steadily climbing consumer confidence and retail sales growth have U.S. retail chief marketing officers feeling optimistic ahead of this holiday season.

A pure-play retailer is letting brides say "yes to the dress” in the comfort of their own home.  

Saks Fifth Avenue is transforming its stores into a candy wonderland for the holidays.   The retailer’s holiday theme this year is called “Land of 1000 Delights” and it will appear in all 41 Saks’ full-priced stores in the U.S. and Canada. Jumbo swirl lollipops, whipped cotton candy and mounds of rock candy are just some of the colorful décor that will make up each store’s visual displays.    

LG Electronics is taking its LG Signature brand on the road, opening a pop-up at Santa Monica Place in Santa Monica, California, Nov. 8 through Nov. 13.   The LG Signature Gallery concept was officially launched in Manhattan’s Rockefeller Center earlier this fall. Similar to the New York City concept, the LG Signature pop-up structure on the West Coast is created entirely of LED panels on all four sides.   

Dollar General is rolling out extended store hours, exclusive digital coupons and online-only discounts to woo holiday shoppers this year.   The retailer has announced that its holiday season plans will begin this week with a special discount for military-affiliated shoppers on Friday, Veterans Day.  

While Singles’ Day has morphed into the world’s biggest shopping extravaganza, the event’s allure may be losing some luster.