Digital Marketing

Selfridges is giving shoppers a new way to test and purchase cosmetics.   Through a partnership with Estee Lauder and YouCam Makeup, the U.K.-based department store chain now features a virtual makeover app. Harnessing augmented reality and facial mapping technology, YouCam Makeup’s cosmetics app enables Selfridges’ shoppers to virtually try on up to 30 lipstick shades prior to making a purchase at the store.  

Lids Sports Group is giving its fans something to cheer about.   In addition to unveiling Access Pass, Lids’ new rewards program that features exclusive deals and invitations to once-in-a-lifetime experiences, the retailer also launched a new mobile app to keep members instantly connected to their account.  

Abercrombie & Fitch Co. now has a way to get its fashions into the hands of its loyal shoppers in Southeast Asia — and fast.   Through a new wholesale agreement with Asia's leading online fashion destination Zalora, the teen apparel retailer will begin selling its Hollister merchandise through Zalora's online stores starting next week. The site will also begin offering Abercrombie & Fitch product later this month, according to Abercrombie & Fitch.  

J.C. Penney extending its commitment to beauty and related services.    The retailer said Monday that 50 additional salon locations will be rebranded to The Salon by Instyle this year, as the company continues to revamp its 750 salons nationwide.    Key design elements of the new concept include updated graphics, photography that highlights hair trends, accent lighting, modern fixtures and sleek furniture. Each salon offers an array of services from haircuts to hair treatments to extensions.

Amazon is gaining a significantly larger share-of-wallet for everyday household items — and the retailer continues to build momentum.  

  The hottest fashion trend today is speed—and retailers need to be in the fast lane to remain competitive.   That’s according to new research from Kurt  Salmon, part of Accenture Strategy, which finds that  speed and agility are the top priorities for every retailer competing in fast fashion.    

Getting a handle on innovative technologies can be overwhelming — especially for parents of Generation X’ers and millennials.    To keep its associates’ moms in the know, 1-800 Flowers is hosting an educational, hands-on experience showcasing how the company fosters a culture of innovation and leverages emerging technologies.  

A former Spice Girl has a new career.   Emma Bunton, a.k.a. Baby Spice, is the co-founder of a new environmentally-friendly diaper and skincare online store, according to Retail Gazette.   

Kroger Co. wants to give its employees a voice — and now they have one.   Eager to highlight the accomplishments, milestones, and personal connections made by its associates, Kroger Co. introduced Krogersteries.com, a website dedicated to its employees’ contributions, and the impact they make on the company.   

Highly promotional activity and increased multichannel initiatives not only helped Shoe Carnival hit its expectations, but exceed $1 billion in net sales for the year.   For the quarter ended January 28, 2017, the retailer’s net sales were $234.2 million, a 0.2% increase, compared to net sales of $233.7 million for the fourth quarter of fiscal 2015. While it was in line with its goals, this was just shy of Wall Street’s prediction for sales of $235 million.