Digital Marketing

The online startup that pioneered the mattress-in-a-box concept and helped reenergize the entire mattress category has filed for an initial public offering.

What goes up must come down, including online retail traffic.

Target Corp. kicked off the new year by adding another owned-brand to its growing portfolio.

Deloitte advises retailers to stress factors including convenience and digital enablement in the coming year.

The increase in holiday spending on gift cards far outpaced overall seasonal growth.

Lowe’s Companies appointed a veteran marketer who worked with a fast-food giant and several beauty powerhouses to a new role in its senior leadership team. 

Sally Beauty Holdings wants a bigger piece of the beauty market.

Bankrupt fast-fashion apparel retailer Forever 21 is focusing on e-commerce for its international offering.

Subscriptions to an on-demand delivery platform are now available free to holders of select credit cards.

Trade war, returns, and sustainable shipping are just some of the issues on consumers’ minds as 2020 begins.