Digital Marketing

A new survey indicates consumers will almost always take action after engaging with a brand, whether the experience is good or bad.

Wilson Sporting Goods Co. is expanding its game, moving from the court to lifestyle apparel — and physical retail.

A Los Angeles-based specialty lighting retailer is offering flexible, interest-free payments to online shoppers.

CAS Investments has filed a preliminary proxy statement with the SEC for use in soliciting votes in opposition to the sale of At Home Group to private-equity firm Hellman & Friedman LLC.

Walmart’s latest livestream shopping initiative involves a lifestyle influencer and a social media giant.

A major home electronics brand is joining the trends of livestream retailing and social influencers.

Your customers are where the money is – go to them.

L Brands reported a better-than-expected first-quarter with gains across both its businesses as it prepares to spin off the brands into two separate companies.