Digital Marketing

A fast fashion retailer is speeding up the process of locating and signing social media influencers to host livestream shopping sessions.

P.F. Chang’s has big plans for its new format amid ongoing demand for take-out.

Kroger’s retail media business is designed to maximize advertising effectiveness by responding to individual customer needs.

Retail-focused cannabis corporation High Tide Inc. is purchasing Daily High Club, one of the five most popular global consumption accessories e-retailers.

Denny’s is launching an unusual initiative to find employees amid a labor shortage that is hitting restaurant chains particularly hard.

A Midwest discount chain is applying the concept of clicking a product online to obtain more information to in-store displays.

Walmart is launching its new Gap-branded line with a livestream shopping event.

Facebook is bringing its Facebook Shops online storefront feature to more places, and personalizing the ads customers are served.

Chipotle Mexican Grill is the latest retailer to embrace video games as a means of engaging customers and building loyalty.

MAC Cosmetics’ new travel store concept is designed for busy travelers — and sustainability.