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Cross-Merchandising

  • Macy's rides into fall/winter in style

    NEW YORK — Macy's is launching its latest Parisian-inspired fashion brand, Maison Jules, atop a limited-edition bicycle — so to speak — in collaboration with Martone Cycling Company.

  • Target's digital effort aimed at college crowd

    MINNEAPOLIS — Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.

    Called the Bullseye University Digital Experience, the multichannel marketing effort features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday and enter contests to win college gear.

  • Rue La La launches shoppable video series

    Boston – Rue La La is launching a shoppable "Sunday Supper" chef video series where products used by the chefs in the videos to prepare a dish will be available for sale on the site. Celebrity chefs featured in the videos will include Sam Talbot of Top Chef: Season 2 on July 14, followed by Top Chef: Season 3 winner Hung Huynh and Food Network's Chopped judge Amanda Freitag in future episodes. Each video will be accompanied by an online boutique featuring the kitchen and cookware used in the video, recipes and giveaways.

  • Chipotle opens in Orange Plaza in Middletown, N.Y.

    Purchase, N.Y. -- Chipotle Mexican Grill has opened at Orange Plaza, an 815,000-sq.-ft. Middletown, N.Y. power-center owned by National Realty & Development Corp.

    Orange Plaza’s anchors include a Wal-Mart Supercenter, The Home Depot, Kohl’s Department Store, Burlington Coat Factory, Marshalls, Bed Bath & Beyond and Staples.

    The center draws shoppers from a 12-mile radius with a population of more than 157,000. Approximately 20,000 of the 46,000 vehicles passing the center every day are shopping center destination trips.

  • Simon and Budget create joint marketing program

    Parsippany, N.J. -- Budget Car Rental and Simon Property Group have combined forces to market to Latin American travelers. When these travelers book a Budget car in Boston, Miami, New York City and Orlando, they will receive a shopping voucher that can be redeemed for a package of coupons, discounts and other special offers at Simon destinations in those cities:

    Burlington Mall and Wrentham Village Premium Outlets in Boston

    Dadeland Mall, The Falls, Miami International Mall and Sawgrass Mills in Miami

  • Keds doubles down on Taylor Swift

    LEXINGTON, Mass. — The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.

    This fall, Keds will launch its second footwear collaboration with seven-time Grammy award-winning, multi-platinum singer-songwriter Taylor Swift. The collection expands this season to 17 styles, offering a variety of prints, colors and finishes inspired by Swift.

  • Belk gets ready to hit the catwalk

    CHARLOTTE, N.C. — Belk is partnering with Project Runway’s 12th season to grow its brand. 

    The family-owned and operated department store will be sponsoring this season's accessory wall, as well as a “Modern. Southern. Style.” design challenge that will feature a Belk executive as guest judge. This year's winning designer will have the opportunity to design and sell an exclusive line at Belk.

  • The Children’s Place plans Israel expansion

    Secaucus, N.J. – The Children’s Place is partnering with Israeli fashion chain Fox-Wizel Ltd. to open stores in Israel, starting in the first quarter of fiscal 2014. The two companies inked a 10-year franchise agreement.

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