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Cross-Merchandising

  • H.J. Martin and Son helps Penney complete in-store shops project

    Green Bay, Wis. -- H.J. Martin and Son helped J.C. Penney add two new in-store shops: Disney and GiggleBaby.

    Fifty crews of two people – 100 total – from H.J. Martin were dedicated to the project, which spanned two-and-a-half weeks from mid-September until early October. In all, H.J. Martin performed the work in 218 Penney stores across the United States, with the exception of the south and southeast.

  • Wal-Mart matches Black Friday offers Nov. 22

    Bentonville, Ark. -- At 8 a.m. on Friday, Nov. 22, Wal-Mart will kick off a pre-Black Friday savings event in stores and online, lowering the prices on popular toys and electronics, to match select Black Friday offers from Target, Toys R' Us and Best Buy one week early.

  • Walmart kicks off Black Friday a week early

    Walmart will kick off a pre-Black Friday savings event in stores and online at 8 a.m. Friday, Nov. 22. The big box retailer is lowering prices on toys and electronics to match select Black Friday offers from Target, Toys “R” Us and Best Buy one week early.

  • Dr. Pepper Snapple Group expands partnership with Bai Brands

    Dr. Pepper Snapple Group plans to distribute a growing line of all-natural, antioxidant-infused beverages.

    Bai Brands, which makes the Bai 5 line, said the two companies have been working together for the last two years in select markets around the country and will now expand their partnership in most major markets.

  • All Data Leads to the Customer

    Workforce management data, such as time and attendance and payroll, is generally seen as information pertaining to the back end of retail operations. Managing employees is an activity that generally does not involve front-end customer interaction and data generated from this activity is usually siloed from the data retailers use to help guide their customer-facing activities.

  • Meijer talks turkey

    Meijer is relying on a familiar tactic to drum up foot traffic into its stores ahead of Thanksgiving Day by once again offering aggressive pricing on turkeys.

    "A Thanksgiving meal isn't complete without the turkey, and with these great prices, Meijer wants to ensure that our customers can provide their families with the best holiday experience," said Jerry Suter, VP of fresh merchandise.

  • Sports Authority holiday campaign urges customers to embrace the gift of sport

    New York -- Sports Authority has kicked off its 2013 holiday ad campaign, “There’s Nothing Like the Gift of Sport.” The campaign’s message may resonate with those who are already athletically inclined, but may face challenges with XBox One or PlayStation4 aficionados.

  • Gap launches omni-channel holiday marketing campaign

    San Francisco -- Gap's new global marketing campaign, "Make Love,” includes print, outdoor, direct mail, social and cinema, as well as new digital content daily.

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