Supermarket giant helps brands track impact of online adsAlbertsons Companies unveiled a new service designed to help consumer brands figure out whether their digital ads are working. Study: The top retailers that used print ads to drive holiday sales are…Despite the accelerated adoption of digital advertisements, print circular ads spurred 2017 holiday sales — both in-store and online. Study finds retailers send wrong promotions at wrong time to wrong customers More than half of all retail promotions are sent to customers who would be content to pay full price. Retailer’s new ad doubles as pregnancy test Home furnishing giant Ikea’s new magazine ad has an unusual extra. UNC Study: Lidl’s impact on grocery prices ‘unprecedented’ The arrival of German discount grocer into the United States is prompting rivals in its operating markets to lower their prices. ICSC: Holiday recap The average spend on gifts and other holiday-related items was $841.50 this season, compared to $711 last year. Study: Mobile QR code coupon redemptions could hit 5.3 billion by 2022 Usage of mobile QR codes is skyrocketing — and momentum shows no sign of slowing. Study: Online shoppers rely on product reviews, but don't want to write them Despite retailers’ continuous efforts, few online shoppers take the time to write a product review. Study: Amazon is king of paid search for this category Amazon is winning the online search war — at least it is across the consumer electronics category. Study: Advertising influences millennials the most Millennials — more than any other generation — are "impulse buyers.” First Previous 86 87 88 89 90 Next Last
