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  • Weis Markets expands loyalty program with gold preferred customer membership

    SUNBURY, Pa. — Weis Markets recently expanded its loyalty card program with a gold preferred customer offering that customizes offers for regular shoppers who spend at least $3,500 in a calendar year.

    "Once a calendar year Weis will send out gold cards to qualifying customers based on their shopping habits the previous year," the grocer stated on a website explaining the deal. "The gold card will have an expiration date printed on it, and if you qualify again the next year you’ll automatically be sent a new card."

  • Target looks to get one-up on Walmart

    MINNEAPOLIS — While its impossible to compare Walmart's monthly performance with Target's, as Walmart no longer provides monthly sales, it can be assumed that Target's less-than-impressive comps increase was affected by stiff Black Friday competition.

  • Ten holiday consumer insights from Mintel

    Chicago -- With the holiday season in full swing, Mintel, a leading global supplier of consumer, product and media intelligence, has looked into its market intelligence to find out just what U.S. consumers do to make their holidays special.

    Here are 10 interesting insights:
     
    • Some 13% of U.S. consumers think a cell phone is a good gift for children aged 6-11, up from just 4% earlier this year.

  • Food Lion offers loyalty members holiday guide

    SALISBURY, N.C. — Food Lion announced that it will now offer its MVP customers copies of Southern Living magazine guide for the holidays. 

  • Consumer privacy: Marketers can reach common ground on behavior-driven marketing

    "I know half the money I spend on advertising is wasted, but I can never find out which half."

     – John Wanamaker, Department Store Tycoon and Marketing Pioneer of the early 20th Century

    “There is an online privacy war going on, and without help, consumers will lose.”

    – Chris Calabrese, Legislative Counsel, American Civil Liberties Union

  • Target makes up for lackluster comps with last-minute sale

    MINNEAPOLIS — Target may have a chance to bounce back from its anemic 1.8% November comps increase during a period that included strong Black Friday performances for most retailers, with its "Almost Last Minute Sale," a new savings event that will offer discounts on items from the most popular gift categories including home, apparel and accessories, toys, and electronics. The three-day sale will take place Dec. 8 through Dec. 10 in stores and at Target.com.

  • DDR Corp. launches location-based mobile marketing program

    Beachwood, Ohio -- DDR Corp announced the launch of ValuText, a location-based, mobile marketing service specifically designed to drive sales and productivity at the company's prime assets. ValuText couples physical retail assets with state-of-the-art, location-based mobile marketing. The program allows shoppers to connect with desired retailers as they enter the shopping center to avail themselves of real-time sales and promotions.

  • Shoppers waiting for Black Friday — Round 2

    CHARLESTON, S.C. — Shoppers who were out in full force on Black Friday may not walk retail aisles again until just before Christmas — when retailers are expected to heavily discount merchandise — according to the latest America's Research Group/UBS "Christmas Forecast."

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