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Consumer privacy: Marketers can reach common ground on behavior-driven marketing
"I know half the money I spend on advertising is wasted, but I can never find out which half."
– John Wanamaker, Department Store Tycoon and Marketing Pioneer of the early 20th Century
“There is an online privacy war going on, and without help, consumers will lose.”
– Chris Calabrese, Legislative Counsel, American Civil Liberties Union
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DDR Corp. launches location-based mobile marketing program
Beachwood, Ohio -- DDR Corp announced the launch of ValuText, a location-based, mobile marketing service specifically designed to drive sales and productivity at the company's prime assets. ValuText couples physical retail assets with state-of-the-art, location-based mobile marketing. The program allows shoppers to connect with desired retailers as they enter the shopping center to avail themselves of real-time sales and promotions.