Coupons/ Rebates/ Pricing

Arlington, Va. -- A new study released by the Consumer Electronics Association found that more consumers are using their mobile devices for online transactions.

The "Mobile Commerce -- Reinventing the Way Consumers Shop" study found that 37% of mobile device owners are engaging in some form of commerce from their device. This could mean making a purchase, redeeming a coupon or gift card or searching for a coupon.

New York City -- Bloomingdale’s said Monday it has launched a new customer loyalty program called Loyallist in all U.S. retail locations and online. 

Fourth-quarter same-store sales at JCPenney declined 1.8%, and the company lost $87 million, but those details are being overlooked for the time being as execution of the transformation strategy envisioned by CEO Ron Johnson began less than a month ago.

SAN FRANCISCO — Gap Inc.'s fourth-quarter net income plummeted 40% on higher costs and aggressive discounting during the holiday selling season.

The company reported that net income for the quarter ended Jan. 28 was $218 million, compared with $365 million a year earlier. Sales dipped to $4.28 billion in the quarter, from $4.36 billion, matching Wall Street estimates.

Wayne, N.J. – Babies “R” Us launched the Very Important Baby (V.I.B.) program, designed to allow parents an opportunity to earn a 10% bonus savings on baby essentials.

The complimentary V.I.B. card is much like a debit card and can be used toward purchases of any brand of diapers, wipes, formula and baby food at “R” Us stores nationwide. Every time money is loaded onto the card, Babies “R” Us will add 10% – up to $200 annually. 

Retailers should expect online purchases to become a bigger piece of retail sales, particularly in the key fourth-quarter period, where they could soon represent as much as 20% of holiday sales, according to Sucharita Mulpuru, VP and principal analyst, Forrester Research, and a leading expert on e-commerce and trends in the online shopping space.

“The pie for bricks-and-mortar retail is shrinking,” Mulpuru said during a presentation at the National Retail Federation’s 101st Annual Convention & EXPO in New York City.

A shopping center owner and manager is on the cutting edge of mobile marketing. DDR Corp., which owns and manages 538 value-oriented shopping centers in the United States, Puerto Rico and Brazil, is testing a service in select properties that combines physical retail assets with location-based mobile marketing.

SAN FRANCISCO — Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the Mobile Audience Insights Report issued by JiWire on Wednesday.