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Survey: Online, mobile shopping on the rise for the holidays
Los Angeles -- Survey results released Thursday by PriceGrabber revealed that 16% of consumers will shop using a mobile device during the holiday season, compared with 13% last year. Nearly all respondents indicated that they will do some online shopping from a computer.
The number of consumers who plan to visit brick-and-mortar stores dropped by two percentage points to 46% compared with last year.
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Social Marketing
Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.
