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Consumer privacy: Marketers can reach common ground on behavior-driven marketing
"I know half the money I spend on advertising is wasted, but I can never find out which half."
– John Wanamaker, Department Store Tycoon and Marketing Pioneer of the early 20th Century
“There is an online privacy war going on, and without help, consumers will lose.”
– Chris Calabrese, Legislative Counsel, American Civil Liberties Union
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Target makes up for lackluster comps with last-minute sale
MINNEAPOLIS — Target may have a chance to bounce back from its anemic 1.8% November comps increase during a period that included strong Black Friday performances for most retailers, with its "Almost Last Minute Sale," a new savings event that will offer discounts on items from the most popular gift categories including home, apparel and accessories, toys, and electronics. The three-day sale will take place Dec. 8 through Dec. 10 in stores and at Target.com.